So you have a website—good. But, is it responsive? A responsive website design not only makes your site adaptable on pretty much all devices, but creates an overall optimal viewing experience with easy reading, navigation and optimal speed. And with the advent of smart phones and tablets, the need for responsive website design is key to your property’s success. Nearly 40% of websites are viewed from mobile devices. Not to mention, in the apartment industry, more visitors will view a property’s website on a mobile website than a non-mobile device. If your website provides a less than optimal viewing experience, that’s a huge chunk of visitors you’re missing out on already. Don’t lose out; say bye-bye to the old, and get hip to the new. Make sure your site is usable, functional, effective and most importantly—responsive.

Still not sure if you need to make the conversion? See if these three facts apply to your website:

You don’t register on a mobile device.

Using mobile devices to browse the web has not only become the norm, but Google will actually penalize your search engine rankings if you do not have a mobile optimized or responsive site. If your website forces you to scroll to the right to view the entire page, makes you zoom in to view content, or loses functions when viewed on a mobile, then it may be time for an upgrade. Today’s screens come in a multitude of sizes and dimensions, and it is important that your site can adapt. Don’t worry, this is a science you can definitely master.  Through CSS and HTML your web designer can craft the perfect code to ensure that your page layouts are fluid and can easily respond to any user environment. This is important, as you want to ensure your prospects receive the best first impression of your property.

Your leads aren’t up to par.

Your website should be one of your top marketing tools, and if you’re not getting the results you want out of it, then it may be time for a change. If your online visitors are not having a pleasant experience while on your site, they are more likely to jump ship. You may want to consider incorporating newer technology to improve each page’s functionality, like adding additional features such as online contact forms, scrolling images, live chat, etc. Once you reexamine which functionalities would best suit your ideal target, you can proceed with making the necessary changes to craft a more effective, responsive design.

Your website design is old.

Do your current website designs and layouts rank anywhere on the scale between outdated and archaic? If the answer is yes, then a responsive redesign is calling your name. Give your site the perfect refresh by adding new, high quality imagery, enhanced navigation menus, content, videos and more. And, don’t forget to make sure your imagery is optimized so that you’ll decrease page loading times. Overall, if you think your first online impression could use a little tweaking, it’s time to update.

You don’t have to look far.

Having a responsive website now a days is not only cosmetically appealing, but essential for business. If you want to be one step ahead of the competition, you’ll need to first ensure your website will look good on any mobile device. Not sure where or how to begin? Rentbot can help. We’ll connect you with a dedicated account representative who will walk you through your property needs, website functionalities, ideal design features and more. You tell us what you want, and we’ll provide you with a gorgeously, custom-designed and well-formatted website in a matter of days. And with added features like SEO and online rent and maintenance requests, you’re sure to have more leases, better tenants and less hassle—guaranteed.

But that’s not all. Rentbot has a “mobile first” initiative so all of our websites are designed with mobile in mind, without sacrificing any of the features of a desktop site. It doesn’t get any better than that! Give Rentbot a try today.

About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising and copywriting, she has helped a multitude of clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.