Have you taken the dive into Google Ads yet? Ever wished you had the ability to make a pressing change to your ad on the go? Introducing…the Google Ads mobile app. Google makes it easier than ever to monitor the performance data from your top property ad campaigns through their handy mobile app. Though not a completely new tool to the market, the Google Ads mobile app has previously allowed managers to view campaign performance, make changes to one’s Google Ads account, and monitor billing activity directly from their Android or iOs device. But now, marketers can create and edit responsive search ads too, thanks to the latest new feature roll-out.
Responsive search ads allow you to create ads that adapt to show additional text and relevant messaging to your prospects. You can enter several headlines (up to 14 to be exact) and descriptions, and then, over time, Google will test various combinations of your ads to determine which combination proves the most promising for your users’ search queries.
The new mobile enhancement launched earlier this month and has been well received. What’s more is that advertisers who have made the investment in responsive search ads are already noticing substantial boosts to their campaigns–up to 10% more clicks per campaign. So, if you’re not thinking responsive yet, now’s the time to get on board.
What this means for you
Simply put, you can create more ads and edit more campaigns in less time. Say you’re on the road and need to launch a special holiday promotion for one of your properties, you can now do so from the comfort of your car and mobile device.
Last year, Google incorporated keyword functionality on the AdWords app, allowing users to add, edit and remove them from their campaigns. This new feature creates added functionality and convenience for those marketers on-the-go.
But, that’s not all…
Google has also dropped the hint that they will soon be incorporating recommendations and notifications into campaigns. Ads managers will have the ability to add negative keywords, halt keywords that aren’t performing well and enable smart-bidding features. Notifications would appear on the Google Ads mobile app to alert users to new campaign opportunities. We look forward to more information in the coming weeks.
Rentbot can help.
At Rentbot, we are no stranger to Google Ads–in fact, we’re kind of a big deal. In addition to creating a custom-designed, mobile optimized website for your property, we can help fast track your lead generation with the incorporation of Google Ads. We’re Google-certified and experienced in helping businesses like yours advertising apartments online with great results. Leveraging our combined expertise in SEO and Google Ads, our clients have found that our targeted Google Ad campaigns have connected them directly to more high-quality, move-in ready leads, increased website traffic almost immediately, and has produced more substantial, measurable results in a cost effective manner and in less time.
We can help you get started with your Google Ads campaign today with no setup fees or annual contract. And, what’s even better is that you will have the ability to test your campaigns as long as you’d like. Why wait? Learn more about our Google Ads services and set up your free consultation today.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising and copywriting, she has helped a multitude of clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.