Spring is here and you know what that means—renting season is upon us! Spring isn’t just birds singing, warm sunshine and buttercups, it’s also one of the most popular times to move. And with the warm-weather season upon us, it becomes even more important to ensure your property’s marketing is up to par—from your ILS postings right down to your website.

Here’s what you can do to ensure you can make the most out of your Spring rental season:

Get active, socially.

Let all the joys of the season serve as your inspiration to get inventive with each of your social media channels. Now’s the time to offer Spring decorating tips, recipes, deals, contests and more. Through Facebook’s new live video tool, your videos will now appear higher in one’s News Feed than before. Get creative by hosting live apartment tours, decorating demonstrations inside of an actual unit, welcome messages and more. The possibilities are endless!

Re-model your model.

With Spring comes colors, flowers, fancy prints and more. Take advantage of this time of year to refresh the look of your model unit to reflect the season. Add new, fun accent pieces, switch out the curtains, and even couch to add just the right Spring touch. And once you’ve completed the re-model, make sure you take new pictures of the unit to replace the old ones on your website and/or ILS.

Engage your residents.

There’s no better time of the year to re-engage your residents than the Spring/Summer seasons. Take advantage of the warmer temperatures and get your residents outside where they can not only connect with other residents, but the property’s amenities as well. You can host pool parties, grilling days and outdoor movie nights, just to name a few. If you’d like, you can also encourage residents to bring a friend and offer on-the-spot leasing specials for the evening. And don’t forget to promote your referral program! What’s great about these types of events is that guests will have the opportunity to experience the property in a pressure-free environment and score some savings too. It’s a win-win.

Do some Spring cleaning.

You may love it or hate it, but, either way, it must be done. Spring is probably the only time of the year cleaning actually sounds bearable—but, don’t worry, we’re talking about virtual cleaning in this instance. In addition to updating your property photos, take the opportunity to refresh your web copy, specials, amenities and more to reflect a new rental season. Don’t have a website yet? Now’s the time to take the leap.

Spring into Rentbot.

Everything is just better in Spring. Spruce up your marketing this rental season with a brand new Rentbot website. With responsive web designs equipped with SEO, beautiful HD photos, customizable text features, real time chat tools and more, you’ll be leading this season with a new presence, new leads and most importantly, new tenants. Make your website stand out this season and every other with Rentbot.

About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising and copywriting, she has helped a multitude of clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.