Shopping for a new apartment can be exhausting. There’s the initial online research, the driving, the discussions about rent and employment history, and of course, finding just the right unit to call home.
There are a number of ways that you, as a property manager, can make the apartment hunting experience a more seamless and enjoyable one for apartment hunters. Here are some best practices:
Start with a well-crafted website
94% of prospects start their apartment-hunting journey online. That means before they see your property in person they check out your website to decide if they want to take the next step and visit the community. Do they see quality and enticing photos? Are they able to quickly view what units are available in real-time?
If not, you are already setting the prospect up to not choose your property. Maybe you have the best-kept grounds around, maybe your units are reasonably priced and gorgeous but, if your website doesn’t reflect this, you’re missing out on a ton of qualified tenants.
Offer Beverages and parting gifts
It’s likely that your property is not the only one that prospects will visit while shopping. But, there are some ways to be more memorable and leave them with a positive impression. Having a nice-looking pitcher of fresh water available is a great way to show that you’re thinking of the prospect and that you will go the extra mile to improve their experience. Add some fresh cucumbers or lemon and it serves as a lovely decoration as well.
Another way to help prospects remember your property is with a parting gift. Take a trip to the Dollar Store and load up on candles, stickers, and other items, and then customize them by tying your business card or brochure to the gifts. Your future tenants will love the gesture and you will see a return on your investment with more leases.
Online applications
After a long day of apartment searching, the last thing your prospects want to do is continue sitting in a leasing office filling out a lengthy application. Once you’ve made a great impression on your prospect, direct them to your website where they can easily fill out an online application in the comfort of their own home. They will appreciate you saving them time and will love that your property’s website makes everything simple and convenient.
Start by Choosing a Rentbot apartment website
Rentbot offers well-crafted websites in a variety of designs and color-schemes. Attract prospects with a quality website that shows off all of your property’s best features. They’ll be able to view available units in real-time and view HD photos to peak their interest. Best of all, once apartment hunters have fallen in love with your property, they can go home happy and fill out an online application. Contact Rentbot today. Our websites do the work for you..not the cutting of the lemon though, but everything else.
Free-trial
Make your job just a little easier with a website from Rentbot. Call us today trial at 844-4Rentbot (844-473-6826) for a free 30-day trial.
About the Author
Jacquelyn Trimper joined the Rentbot team in 2014 after surviving 4 years in property management and marketing. She loves marketing, sales, and writing to help apartment owners and property managers.