If you’ve been keeping your eye on marketing news sites, you know that April 21 was an important date. That was the day that if you want your website to be easily found via Google searches, then it better be a mobile-friendly site. Until recently, having a mobile-friendly website has been a competitive advantage. Now, having a mobile-friendly website is simply expected.

What this means for property managers & Developers

This means that if you’re still using a poorly crafted website that isn’t mobile-friendly, then the 91% of prospects that are using their phones to search for their next rental, won’t be able to find you! The rental world is competitive–way too competitive—to skip the step of having a beautiful, well crafted website that is, above all, mobile-friendly.

Is my property website mobile-friendly?

If you’re not sure if your property’s website is mobile-friendly, Google has made it easy to find out. Simply paste the URL of your website here https://www.google.com/webmasters/tools/mobile-friendly/ and then click “Analyze.” Within seconds it will let you know if your property site is or isn’t mobile-friendly.

Turn to Rentbot

If you’ve discovered that your property website is not in fact mobile-friendly, then it’s time to contact Rentbot. Mobile traffic in the property management industry has surpassed desktop traffic, so it’s important that you make this change right away. Rentbot’s apartment websites are clean, well formatted, and designed to work on smartphones, desktops, tablets, and laptops. Google will love your new mobile-friendly property website, almost as much as you will!

About the author

Jacquelyn Trimper joined the Rentbot team in 2014 after surviving 4 years in property management and marketing. She loves marketing, sales, and writing to help apartment owners and property managers.