If you’re ready to try Google Ads but have serious reservations because you’re currently running low on funds, don’t fret, you can still create significant moves. Whether you’re not quite ready to invest fully into Google Ads, are a relatively modest spender, or you just don’t have the financial flexibility to delve in quite yet, the potential to score big-budget Ads results still exists. Even with a somewhat limited investment in Google Ads, you can receive lasting benefits through increased traffic, improved conversions, and ultimately, greater leases. 

Here are some tactics you can use to better optimize your low-budget Google Ads campaign for big-budget success.

1. Keep an eye on the data.

In addition to doing your due diligence by thoroughly analyzing your target audiences and competitors beforehand, you’ll want to ensure that your eyes remain stuck on your campaign results often. Keeping a watchful eye on your campaign data will keep you informed on the progress you’re making towards achieving your conversion goals. Setting up conversion tracking for your campaign will help you identify some of your top and underperforming campaign elements, like keywords, contacts, and eventually, ROI. Those who establish conversion actions can make more informed decisions on their campaigns, like budget adjustments, keyword swaps, call-to-actions, website adjustments, and more. This data is essential to managing your overall campaign and ensuring you maximize your campaign dollars most effectively.

2. Expand your negative keywords list.

With a limited budget, you cannot afford to waste resources on little traffic. Negative keywords allow you to exclude specific terms from your ads so that you can focus only on the keywords relevant to your audiences. By better honing your keyword list, you’ll be able to position your ads in front of those users who are genuinely interested. When choosing your negative keywords, you’ll want to look for terms that closely resemble your current keywords but could potentially be better suited for customers searching for something else—for instance, adding the keywords “affordable apartments” to your negative list when advertising for your high-end luxury apartment community. You’ll want to choose these negative keywords strategically, being careful not to overload your list to the point of impacting your relevant prospects. When done effectively, you’ll create a more highly targeted campaign and greater ROI with your limited budget.

3. Leverage geo-targeting

While it may be tempting to target a vast audience of prospective renters, that may not be the most brilliant move when you’re operating on a smaller budget. Instead, set your sights only on those locations that are within your immediate and surrounding vicinity. By doing this, you’ll spend those funds more efficiently and will gain higher quality conversions.

Rentbot can help.

To enhance the effectiveness of your Google Ads, you’ll need to send your users to a high-quality website. We can help with that. Each Rentbot site we design has been perfectly crafted for small to mid-sized properties and created to save you time and money. With mobile-friendly designs, conversion-optimized layouts, built-in SEO, and other features like real-time availability, we’ll get you found online and drive quality tenants to your inbox or door. And with fast and secure hosting, your website will remain up-to-date, backed up each night, and, most importantly, secure. It’s time to pair your Google Ads campaigns with a high-converting website that is guaranteed to attract, convert and retain tenants. Let’s get started with your free 30-day trial today.

About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.