So you have a website—great! But are you happy with the amount of leads it’s producing? Don’t fret, you’re already off to a great start. Whether you’re just beginning to craft your webpage or have had your site for a while, there are certain features every great website should have.
Check to make sure your website has incorporated these key elements:
1. Call–to-action
So they’ve landed on your site—now what? Call-to-actions are important because they instruct your visitor what to do next. Believe it or not, many apartment websites actually miss this feature. While call-to-actions can take a number of forms, “call now,” “click to text,” or “set your appointment now,” you will ultimately want to get your prospect front and center in your leasing office. After you finalize your call-to-action, consider placement on the webpage, enticing colors/graphics, text size and last but not least, the follow-through.
2. Search Engine Optimization
I’m sure you’ve heard this term being thrown around in one capacity or another. SEO increases your chances of rising to the top of search engine results pages, organically. And ranking high in search engines like Google not only provides free advertising, but can make or break your complex. So what can you do to mark your place at the top? For starters, deliver both quality and useful content. You’ll also need to offer a pleasant user experience. This includes fast loading pages, easy navigation tools, and searchable content. And, most importantly, include meta descriptions and title tags. These features provide insight into your page’s content as well as increase your user click through rates.
3. Responsive Design
When you load your website on both a mobile device and desktop, do they render the same? If the answer is no, then your site is not mobile optimized or responsive. Considering that a majority of website traffic today originates from a mobile device, it becomes extremely important for your site to adopt. Not sure where to start? Have a conversation with your web designer. They’ll be able to program content that will be able to verify the specifics of a particular device so that they respond accordingly. The result should be a totally fluid site that will render the same on any device despite screen size, browser or resolution.
4. Social Media Links
In today’s age, escaping the world of social media is nearly impossible—this applies to the leasing industry as well. Set up a few accounts for your property, ideally on Facebook, Twitter, Instagram or LinkedIn. Talk to your prospects where they reside most. It’s not only important to create these pages, but to remain active as well. Engage your renters with community contests, drawings, and events then offer design tips, referral program promotions and respond to questions/complaints in a timely manner. It’s also important to include links to these channels on your website to not only improve engagement and connectivity but increase traffic as well.
Rentbot’s got you covered.
Call-to-action, SEO, responsive design and social media integration…check! Rentbot is the one stop solution for apartment websites. With beautiful, customizable and responsive designs, Rentbot will ensure your call-to-actions stand out amongst the rest and can be viewed on any device. But, that’s not all. Rentbot incorporates SEO into each website to ensure search engines are able to index your site seamlessly so that you’re always stuck at the top. And Rentbot is no stranger to social media. In little to no time, our designers will present you with your ideal site, social media links included.
Don’t skimp out on your website. Choose Rentbot today and secure more leases, more traffic and more likes in no time.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising and copywriting, she has helped a multitude of clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.