Given the emergence of search engine optimization (SEO) and paid placement advertising, securing a prime position in Google’s search engine results pages has become a pretty competitive sport. Businesses alike are all trying to finagle the most effective strategies for their website, all in efforts to achieve one goal–land a top spot at Google’s podium. And, with more than 90% of users visiting sites that appear within the first search result page, they have a good reason. 

If you’re still curious about the value of ranking highly on Google, here’s what you need to know.

Increased conversion potential

The most attractive perk of landing a top SERP position is increased traffic. It is probably not surprising to learn that the first five organic results account for 67.60% of all the clicks on the first page alone. Alternatively, the second page receives substantially less traffic, with only about 25% of users clicking ahead. The stats only decrease from here, with approximately 11% hitting the third page. And, by the tenth page, only 2.5% of searchers are clicking through. So, from these statistics alone, we can easily conclude that positioning is everything. The more visibility your website has, the more inclined users are to click, which means increased opportunities for conversions if your website has been properly optimized to accommodate your audience. 

Elevate business authenticity

Apart from increased web traffic and conversions, scoring a top seat on Google’s SERPs can also increase your property’s authenticity. Searchers who come across businesses that appear within the top organic search results tend to view them more favorably than others. Studies have indicated that authenticity is a top factor among users when considering which businesses to support and engage with more seriously. Increased authenticity in the eyes of searchers can easily translate into greater engagement, more qualified traffic, and higher conversions.

Sustainable results over time

Though it may take some time to arrive at the top, SEO, in general, is one of the most long-term cost-effective strategies. While paid placement requires continued monetary investment to sustain the results, the costs associated with organic SEO are minimal to none. The likelihood that you will retain your placement in the SERPs is fairly high, given you perform some slight maintenance and content updates along the way. This means you can experience the continued benefits for months and even years to come.

Reduced advertising costs

A top ranking on the SERPs can also translate to lower advertising costs overall. While it is helpful to invest in a paid advertising strategy to accommodate your organic SEO efforts, given the results that you’ll experience from your positioning, you will be able to reduce and even eliminate other paid advertising efforts. 

 

Rentbot can help.

SERP placement can make or break your success online. If you need help landing your top position on Google, Rentbot can help. With Rentbot’s advanced SEO services, you get more than increased website visits, but a strategic SEO partner. We’ve been trained by leading SEO firms and hold over a decade of experience improving clients’ apartment SEO-driven traffic. And, because Rentbot specializes only in multifamily clients, we know the industry like the back of our hands. If you’re ready to experience the value of landing a seat at the top, contact us today for a free consultation. 

 

About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.