Work smarter, not harder–this seems to be life’s mantra. Though you may have heard this phrase thousands of times, how often have you applied its wisdom? It seems that Google has taken this phrase to heart and has designed a performance planner to help you do just this. This suite of tools is designed to provide automated options for users to enhance their campaigns, improve performance, and save time in the long run. After all, we know that time is our most important asset in this industry and must be managed effectively. While several options exist for Google Ads users, here are three free specific tools you can take advantage of today to elevate campaign performance.

1. Keyword planner

Google Ads Keyword Planner tool is a helpful option for creating solid keyword lists. Users can make more informed marketing campaigns with its help in generating preferred keyword lists and bid estimates. In addition to providing new industry-specific keyword options, you can also use the tool to create multiple keyword lists and view associated trending and search volume data for these keywords. Another cool feature is its forecasting capability. You can easily receive performance projections for your selected keywords based on others’ bids and your overall budget. Through filtering, you can further refine your keyword list by location, position, date, average monthly searches, impression share, and more to better refine your audience and budget. Additionally, the keyword planner will show you what others are paying for their keywords and what it will take to rank in the big leagues and be seen by potential prospects. This information is useful to help you make the most of your budget and create a well-grounded foundation for the start of your campaign.

2. Smart bidding

Using machine learning, Google Ads Smart Bidding optimizes bids on your behalf. You set defined performance targets along with other customized settings, and Google takes care of the grunt work behind the scenes to bid just the right amount at the right time during the search. After advising Google of your performance goals, it reviews your existing conversion data and information from its auctions. It raises or decreases search bids in accordance with your goals. So, suppose you’re trying to maximize conversions and Google understands from your conversion history that users in a particular area are more likely to convert at a specific time. In that case, it will automatically raise the bid for this search and others like it at that time to elevate the conversion potential. By removing the manual bidding element from the Google Ads process, you can experience more seamless campaign management and greater efficiency and optimization, thus, leading to higher campaign performance.

3. Responsive search ads

Through Google’s responsive search ads, Ads users can create an ad that adapts to present more relevant messages to customers. Once an ad is created, you’ll have the option to enter multiple headlines and descriptions, and Google’s artificial intelligence handles the rest of the work for you. By automatically testing the different combinations of the ad, search users are shown the version that is most closely related to their designated search. Over time, Google Ads determines the most effective and relevant ad versions based on each search query to ultimately present the best option each time. By catering your ad’s copy to more closely align with prospects’ searches, you can improve campaign performance and increase conversions over time. 

 

Rentbot can help.

If you’re just getting started with Google Ads or are interested in learning more about how an investment can improve your marketing performance, we can help. We’re Google-certified and experienced in helping businesses like yours advertise apartments online with excellent results. Our clients have experienced immediate website traffic, more high-quality leads, and measurable results with our Google Ads services. You can get started with no setup fees and no annual contract and will be able to test your campaign as long as you’d like. Get found with Google Ads today. Learn how to get connected here.

 

About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.