With the same intentionality, intensity, and (dare I say) excitement that we prep our homes for spring, we should be applying towards our websites. While online marketing remains ever-changing, it’s important to keep up with the times. This entails performing regular website and SEO audits to ensure your site is fully optimized, and your online traffic is flowing as it should.
Here are some quick SEO tweaks you can make in minutes to ensure your website is prepped for this season’s traffic.
1. Take a peek at your competitors.
Though you may have performed a complete competitor analysis at the beginning of your website journey, it’s time to take another look. You’ll want to confirm your top competitors and determine where and how they appear in the SERPs. You should note which keywords they’re using to score that prime position if they’re taking the lead above you. For assistance with this, you can use Google’s Keyword Planner tool. Be mindful to select the keywords with greater search volume and lower competitive scores to better position you in the lead. Once you’ve finalized your list, strategically insert these keywords on the most frequented locations of your website.
2. Optimize your business listings.
An important aspect of local search is business directories. Ensuring that these listings, like Google My Business, are updated and populated will help you improve your local search ranking. In the same respect, if your information is not accurate or incomplete, your engagement and overall customer experience will likely suffer, thus, ultimately impacting your ranking. Additionally, with the popularity of voice search rising, it’s becoming even more critical to have adequate listing data to remain seen and/or heard. You can start by claiming each business listing on sites like Bing Local, Yelp, 411.com, Waze, etc., and then create a schedule to ensure you’re keeping up with updates.
3. Respond to those reviews!
This may have been one you’ve been intentionally placing on the backburner for a while, but, the time for action has come. Customer reviews help your prospects in their research journey of your property and can also boost SEO performance. They help establish trust and Google can actually factor in your review profile when determining your ranking position for local searches. Try to take a few extra minutes each day to draft quality responses to a couple of reviews at a time across various platforms and work to create an overall response schedule to tackle any new ones users may submit.
4. Enhance your Meta tags.
Meta tags are little pieces of text that tell search engines important information about your page, like its content, how it should be displayed and how it’s relevant to a user’s search inquiry. Meta tags can be optimized to emphasize the more important aspect of your content to really impact the search results. Try to include keywords when possible, consolidate descriptions when needed, and leverage meta descriptions along with alt text. Start by first checking to make sure your pages have title tags and meta descriptions, then review how your headings and content are structured; last, you can venture into areas like robot meta tags.
5. Perform a mobile check.
When is the last time you opened your site on a mobile device? Ensuring your site is optimized for mobile is essential to SEO performance. Now that Google has transitioned to mobile-first indexing, if the mobile version of your site isn’t up to par, you are guaranteed to rank poorly. If you’re stuck here, start by giving Google’s online mobile-friendly test a go. Then, you’ll want to explore other things like site speed, responsive imagery, and overall layout. If you’re noticing some issues, you’ll want to take the time and resources to correct them, as your visibility could depend on it.
Rentbot can help.
If you’re noticing that you may be in a little over your head with SEO, we can help. In addition to designing multifamily websites for clients that attract, convert and retain tenants, we also offer a robust and advanced SEO package. With Rentbot’s advanced SEO services, you get geo-targeted keyword research, long-tail keyword insertion, local SEO setup, page-targeted keyword optimization, monthly reporting, and more. Great apartment SEO through Rentbot helps you climb the results ladder by increasing page ranking—and builds your credibility with potential tenants. Are you ready to get found? Get started now.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.