Historically, fall is the “favorite season of the nation.” And, given the beauty that emerges amid sweater weather, our favorite comfort foods, and (dare I say) pumpkin spice lattes, it’s not too hard to see why. The coming of a new season impacts move-ins and creates additional opportunities for you to reach and engage with prospective renters.
The fall season is notoriously known for its warmness, and you can personify these aspects of the country’s top season in your marketing. Here are a few tactics you can implement today to really embrace the times and relate to your renters’ sentiments about the season.
1. Fall-ify your social media channels
One of the greatest joys of fall is the beautiful, warm aesthetics. From changing leaves to sprawled pumpkins, the picturesque scenes of the season are more than noteworthy. An easy strategy to increase your engagement across your channels is to capture fall photos from around your property and incorporate them into your posts, emails, and mailers. You can also encourage others to do the same through photo contests or a simple shout-out for tags.
To enhance your social media channels for the season, you should also incorporate fall-friendly hashtags and similar shared content. This will generate further excitement around your property and help increase your online exposure.
2. Create fall deals
The welcoming of fall is the perfect time to introduce themed promotions. You can even get creative and align your promo with some of the more well-known commercial days, like Black Friday, Halloween, or Thanksgiving. Whether you market your existing referral program with a fall-like spin or create a new promotion specifically for the season, fall is ideal for warming others up to your property while keeping in the spirit of the infamous purchasing season that’s just ahead.
3. Host an event.
If you’re looking to test a resident event at your property, there’s no perfect time than fall. You can capture the coziness and cheer of the season with your residents and improve retention through appreciation events and gatherings, treats in the lobby, or after-work happy hours, organized and hosted by you.
4. Send out valuable reminders.
Fall marks the start of the travel season for many–whether they’ll be trailing out or having folks traveling in. Regardless, you may foster some additional goodwill by sending your residents friendly reminders and tips as they prep for upcoming visits. You can include links to visitation guidelines, emergency services, area hotels, grocery store holiday schedules, and more. 5
5. Introduce new services or amenities.
You can also take advantage of the season’s hype to bring forth new resident amenities or services. Residents will appreciate the gesture, and your goodwill efforts just may be amplified, thanks to the timing. If you’re curious about what multifamily residents prioritize these days, you can start with increased connectivity–mobile phone signal strength, internet connection, and pre-installed Wifi. If the budget doesn’t allow for any major upgrades, you can always introduce less costly tactics like “coffee Wednesdays,” “Friday yoga,” or “pastry Mondays.”
Rentbot can help.
Making the most out of your fall may also entail supercharging your marketing. Rentbot is here to help. In addition to building quality multifamily websites, we also offer a suite of digital marketing services to help property owners and managers be seen and ensure their leads are converted. Our Google Ads services will improve your website ranking and optimize your property ads, so that the right searchers notice your property at the right time. And, with our advanced SEO services, we’ll boost your property’s exposure on Google, leaving you with more organic traffic and website visits over time.
Are you ready to take advantage of the fall? Let’s chat now.
About the Author
Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.