With over 100 million users and a website scoring 1 billion visits each month, ChatGPT has taken the world by storm. Launched just short of a year ago, this infamous artificial intelligence (AI) chatbot has been the leading subject on news stations, in classrooms, and among friend circles worldwide. Driven by AI technology, the tool allows its users to hold intelligent conversations, answer questions, and perform tasks such as drafting code, emails, essays, and more.

While still in its infancy and growing, ChatGPT is quickly becoming one of the fastest-growing apps to be created. It is also currently free to use but operates on a server, which can result in extended wait times if at capacity. But, if you do have the opportunity to leverage the popular tool, here are some ways you can use it to complement your multifamily property.

Creating marketing copy

Imagine having a fellow thought partner who can handle the bulk of your copy brainstorming and creation. This is where ChatGPT can serve as a great asset. You can use the tool to create your marketing asset copy, like property descriptions, press releases, headlines, social media captions, websites, and more. You can provide the AI with a topic or keyword related to your property and ask it to generate ideas for content. It can also help you create an outline or draft for your content, saving you time and effort on the back end.

Before soliciting CahtGPT, you’ll want to already have a clear understanding of your target renter, as these specifics will be included in your initial prompt. Then, once the copy is generated, you’ll need to refine it to fit your tone, voice, and overall goals. Then comes the testing. This is where you’ll have the opportunity to see how your ChatGPT copy performs with your target audience(s). If you are creating website copy, you’ll want to monitor your Google Analytics data closely to keep track of its performance. The same concept applies to social media copy, as your metrics will be vital to learning how to tweak the copy and prompts to better leverage ChatGPT for your future copy needs. 

Idea generation

In addition to assisting with drafting copy, ChatGPT has also been touted for its idea-generation capabilities. This can range from recommendations for content ideas to general advice on how to spur engagement across your properties and tips on upcoming changes or trends in multifamily. 

By experimenting with different prompts for content, ChatGPT can generate a list of subtopics or angles to explore for any long-form marketing content. For example, a simple prompt, like “multifamily amenities,” can create subtopics like “top 10 amenities renters are looking for,” “how to design amenity spaces for maximum engagement,” and “innovative amenity ideas for 2023”–all of which could assist in content creation efforts. Additionally, the tool can help expand your knowledge on existing subject areas, research keywords, generate ideas based on popular search terms, and assist with analyzing trends in the multifamily industry to create timely and relevant content for prospective renters.

Renter notifications

Another excellent use for ChatGPT that may save you quite a bit of time throughout your day is renter notifications. Whether it is a maintenance update, standard renter notice, or even a survey, ChatGPT can be leveraged to draft these materials. ChatGPT can produce thorough and quality notices that your renters will appreciate by specifying your unique needs in the prompt. 

 

Rentbot can help.

Whether you leverage ChatGPT for your business needs or not, one thing remains unchanging–your property will never reach its full potential without a quality website. That’s where we can help.

At Rentbot, we design budget-friendly, turnkey websites for multifamily clients that are proven to attract, convert and retain tenants. We do this with quality mobile-friendly designs, built-in SEO, conversion-optimized layouts, and other top web features specifically designed to convert while saving you time and money. And, with added services like our optional marketing boost, Google-certified Rentbot Pros can set up a targeted advertising campaign to immediately drive high-quality leads to your Rentbot website.

If you’re ready to take the next step to improve your renters’ web experience, sign up for your free website trial here. 

 

 

About the Author

Jonsette Calloway joined the Rentbot team in 2015. With a background in public relations, advertising, and copywriting, she has helped many clients achieve their marketing and communications goals within various fields, but she particularly enjoys working with the apartment industry.