To say this year has presented its own set of challenges would be an understatement. The stresses that 2020 brought have been shared by residents, agents, and property managers alike. Many within the industry were forced to step up their game to appeal to their prospects in a new and different way. Others were left … Continue reading Give the gift of apartment marketing this holiday season
What your user sees goes beyond what meets the eye. Check out how these scientific principles play a part in how your prospects are likely to respond to your website.
Having an online website that customers can find is crucial to the success of any business nowadays. By maintaining an effective, well-designed site, you can improve your property’s visibility, enhance your credibility, promote engagement among your prospects and renters, and we can’t forget the most important–lease more units. Investing in a good site design is … Continue reading 5 elements of a well-designed website
So, you’ve made the investment into a new site, but still aren’t seeing the results you’d hoped for. It’s officially time to take a deep dive into your online customer journey and see how your visitors are interacting with your website. Are they landing on a certain page and bouncing back out? Where are they … Continue reading Understanding your customer journey
A new year means new goals, new trends and most importantly, new leases for your property. As we embark on this 2019 rental year, it may be time to think about adjusting some of your marketing priorities to improve your leasing success in the New Year. Here are five goals that should top your web … Continue reading 5 multifamily goals that should top your to-do list in 2019
A website is a major investment that may oftentimes leave property owners and managers a little hesitant to take the plunge. You’re already aware of all of the wonderful the benefits associated with a website; but, similar to that knotted feeling that emerges in your belly with any major business move, the fear of the … Continue reading Turn your website worries into wins
So, you already know the importance of a good property website, but you’re unsure of what the costs will be. Just like cars, websites come in many different styles and price points, ranging from your basic templated small page site to a custom built, fancy multi-page site decked with all the bells and whistles. And, … Continue reading How much does a website actually cost?
Is it a tracking issue, optimization problem, site failure…? If this has happened to you before, you probably know all too well the mix of emotions that soon follows–shock, confusion, anger, then more shock–before transitioning to problem-solving mode. While all of these emotions are very natural reactions to have in these circumstances, if you find … Continue reading How to diagnose a traffic dip
We all know that search engine optimization (SEO) is a must, but, do you know actually why? SEO is important to securing the level of online traffic your property’s website deserves, while creating the optimal user experience. This important tool is now more important than ever before. It ensures that your website is easy for … Continue reading The Top 5 Commandments of SEO
Just when you thought you had your visitors right where you wanted them, Google Chrome drops another bomb—“not secure” warnings.
