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The Rentbot Blog

Read the latest trends in websites, SEO and online

Web Design


Six Strategies for Maximizing Multifamily Marketing Success in a Small Team

Analytics, Apartment website, Good to Know, Manager, Marketing tips, property managers, Web Design

In today’s competitive real estate market, successful multifamily marketing is essential for filling vacancies and ensuring maximum property profitability. While some of the larger property management companies may have expansive marketing departments at their disposal, smaller multifamily teams often have to achieve similar results with fewer resources. Thankfully, there are strategies that small teams can … Continue reading Six Strategies for Maximizing Multifamily Marketing Success in a Small Team →

Five strategies for multifamily property managers to convert web traffic to leases 

Apartment website, Marketing tips, property managers, Web Design, What Renters Want

As a multifamily property marketer, driving web traffic to your website is a crucial step in attracting potential residents, as this is your primary marketing tool. However, the true measure of success lies in converting this web traffic into actual leases. Here are five proven strategies that can help you optimize your website and transform … Continue reading Five strategies for multifamily property managers to convert web traffic to leases  →

Three hard truths on why user experience matters

Apartment website, Customer Experience, Engagement, Marketing tips, Online Marketing, Responsive, SERP, Single-family Property, Single-family Property Manager, Web Design

User experience relates to how one interacts with your website–be it locating information, navigating through pages, or waiting for certain elements to load. When these interactions encounter turbulence, traffic begins to take a hard bounce.  As the most powerful marketing tool, your website has the potential to make and break a conversion. This is why … Continue reading Three hard truths on why user experience matters →

Can your website withstand another year?

Analytics, Apartment website, Keywords, Marketing tips, SEO, Web Design

As we close out one year and enter into a new one, you’ll want to ensure that your website is ready too. Because trends, policies, traffic, and renters change throughout the year, it’s vital to ensure that your website remains sustainable and relevant to prospective renters. If you haven’t made adjustments throughout the year, the … Continue reading Can your website withstand another year? →

Three ways to take your traffic back from your competitors

Analytics, Apartment website, Good to Know, Keywords, Marketing tips, Mobile-friendly, Online Marketing, SERP, Web Design

In your online journey to rank at the top of Google’s search engine results pages (SERPs), you’ll most likely be accompanied by your competitors with the same intentions. Similar to your efforts, they’re also vying for that number one spot in the search results. If you’re not strategic and intentional with your marketing, they may … Continue reading Three ways to take your traffic back from your competitors →

Five quick SEO tweaks you can make to make your site spring-ready

Apartment website, Engagement, Keywords, Marketing tips, Mobile-friendly, Online Marketing, Responsive, SEO, SERP, Web Design

With the same intentionality, intensity, and (dare I say) excitement that we prep our homes for spring, we should be applying towards our websites. While online marketing remains ever-changing, it’s important to keep up with the times. This entails performing regular website and SEO audits to ensure your site is fully optimized, and your online … Continue reading Five quick SEO tweaks you can make to make your site spring-ready →

Is your website hurting or helping your business? 

Apartment website, Customer Experience, Good to Know, Marketing tips, Mobile-friendly, Responsive, SEO, SERP, Web Design

Many are with the understanding that having a property website is a good thing, right? For starters, how else are your prospects supposed to locate you online? But what if that’s not always the case? Believe it or not, there are instances when having a website for your multifamily property can be detrimental to your … Continue reading Is your website hurting or helping your business?  →

Behind every SEO success is a healthy technical SEO

Apartment website, Customer Experience, Good to Know, Marketing tips, Online Marketing, SEO, SERP, Web Design, What Renters Want

Generally speaking, search engine optimization is the process of catering one’s website to increase its chances of being seen in the search engines. Unlike with Google Ads, you cannot pay for placement with SEO, as everything occurs organically. While often, many seem to emphasize keywords and content heavily, other factors help influence the quality and … Continue reading Behind every SEO success is a healthy technical SEO →

Make these three tweaks to your landing page to boost conversions

Analytics, Apartment website, Google Ads, Keywords, Marketing tips, Online Marketing, SEO, SERP, Target marketing, Web Design

Your landing page is your golden opportunity to persuade prospects to convert. Whether you’ve invested in Google Ads or SEO, you need a top-tier landing page to optimize conversion rates and achieve your ancillary goals. A well-thought and relevant landing page can also reduce conversion-related marketing costs in the long term. Overall, what separates quality … Continue reading Make these three tweaks to your landing page to boost conversions →