It’s been a wild few weeks as all properties are dealing with the evolving COVID-19 situation, and the related regulations that continue to disrupt our everyday lives and businesses. But one thing remains the same: throughout it all, you need to keep an eye to the future. And that means marketing to fill vacancies. But … Continue reading A Virtual Tour Done Right – Despite Coronavirus
Target marketing
The magic question–SEO or PPC?
SEO or PPC? To understand how to take advantage of SEO and PPC ads for your apartment property, you first need to understand how each of these tools function. Learn more.
Anything an ILS can do, you can do better
Gone are the days when owners are solely relying on the ILS to meet their conversion and leasing goals. With a targeted local SEO strategy, Google Ads campaign, retargeting efforts and comprehensive content strategy, you can compete with the best of the ILS’s.
How to calculate your Google Ads cost
Though your advertising expenditures will be dependent on several factors, it is particularly important for you, as a potential advertiser, to fully understand what goes into a Google Ad so that you can better plan your budget and project your long-term ROI.
Top 2020 multifamily industry trends
As we approach 2020, take a look at these three trends you can look forward to in the multifamily housing industry in the coming year.
8 ways to save time on your marketing strategy
Most property managers and owners can attest to the power of a good, strategic marketing strategy. Effective marketing has the potential to increase leads, boost web traffic and can make a substantial difference on one’s overall ROI. But, considering all that occurs on a daily basis just to keep the leasing office afloat, do you … Continue reading 8 ways to save time on your marketing strategy
Sometimes it pays to go negative
From day one you’ve been told to “pick the right keywords for your target audience.” We’ve even written a few posts on top strategies to selecting top keywords and how to use them strategically in your marketing to increase your positive results. What if I told you that you can create additional positives for your … Continue reading Sometimes it pays to go negative
Content still reigns king in this industry
Content, content content! It’s the term we’ve probably heard mentioned one thousand times. We also know that we never seem to have enough of it, and, of course, certainly never enough time to create it. So, it typically falls to the wayside. But, when you really think about it, do you truly know what content … Continue reading Content still reigns king in this industry
Leveraging Google Ads Audience Insights for better targeting
How amazing would it be if you could have the same type of relationship with your prospects as you had with your favorite neighborhood mechanic or barista. While this level of relationship may not necessarily be as feasible nowadays considering many businesses’ transition to the online sphere, it does still shine light on the fact … Continue reading Leveraging Google Ads Audience Insights for better targeting
Keep your eye on the target
Your multifamily property is unique in its own right. Though your community may have the ability to appeal to the masses, it is more likely that a specific segment of renters will actually call your place home. Knowing and understanding who this segment of renters is can make all the difference in your lead, conversion … Continue reading Keep your eye on the target