Most property managers and owners can attest to the power of a good, strategic marketing strategy. Effective marketing has the potential to increase leads, boost web traffic and can make a substantial difference on one’s overall ROI. But, considering all that occurs on a daily basis just to keep the leasing office afloat, do you … Continue reading 8 ways to save time on your marketing strategy
We’re just departing primary leasing season, and things are looking pretty ideal for the multifamily housing market right about now. Apartment demand is now 11% higher than in 2018, and rents are up an average of 3% nationally. What’s more is that 82% of renters now feel as though renting is more affordable than owning … Continue reading Want more Millennials? You may have to go green.
We all know the apartment leasing industry can get pretty hectic sometimes—and this may even be an understatement. Between the callbacks, fulfilling maintenance requests and marketing, the communication loop has a tendency to rupture at certain points every now and again, leaving some tasks to unfortunately fall by the wayside. Considering that communication is critical … Continue reading Open your Communication Streams, Sign More Leases
What would you do with an extra hour or two to spare in your workday? We’ve all heard of the old adage, “work smarter, not harder.” But, in the world of property management, this may be hard to do. Improving productivity in your rental office oftentimes means hiring additional help, but this doesn’t have to … Continue reading Increase Staff Productivity, Sign More Leases
Every property manager and landlord alike wants to ultimately have happy tenants. Happier tenants not only make your life easier, but are just overall better for business. They are more likely to refer other renters, leave more pleasant reviews, and, of course, stay longer. Not sure how you can make your tenants happy? Here’s what … Continue reading Keep ‘Em Happier Longer
Maintenance teams can be the lifeline of a property. They not only set the property’s physical image, but have a hand in customer service as well. So much so that they directly impact resident satisfaction scores. One of the top reasons great renters jump ship, aside from soaring rents and poor customer service, is bad … Continue reading Not your Average Maintenance
As property managers, we all want more leads but we all don’t know where or how to get them. Marketing an apartment is a full-time job and takes patience, consistency and, of course, creativity. A major factor of apartment marketing includes increasing your online presence, especially since most renters now a days are conducting their … Continue reading Increase your Online Presence, Secure More Leads
For the single-family property manager, the first of the month usually comes with some struggle. Ensuring all of your tenants have paid the right amount, and you have it in your hand by the first of the month, means that all of the stars in your universe have aligned. The average single-family property manager has … Continue reading The Struggle of a Single-Family Property Manager
