Just when you thought you had your visitors right where you wanted them, Google Chrome drops another bomb—“not secure” warnings.
SERP
The Truth about Google Ads
Google advertising (Adwords) is one of the most popular online advertising tools in the market, having transformed into a “marketing go-to” for most any business that wants to boost their traffic and sales. The multifamily industry has proven no different. Google ads, when done right, hold the power to increase property leads substantially over a … Continue reading The Truth about Google Ads
Increase your Lease-up Success with Rentbot
An all too familiar term in the multifamily industry is a property lease-up. It’s the infamous period of time in which an apartment community begins the leasing process, starting at its construction all the way up to a year following its opening. Lease-ups are spectacular for the bottom line, but trust and believe, it may … Continue reading Increase your Lease-up Success with Rentbot
Boost your SEO and reputation with online reviews
Reviews have become an extremely popular tool for consumers to utilize in their daily purchasing habits—apartments included. They have become so important that an Apartments.com survey recently uncovered that 80 percent of renters actually use these reviews during their apartment search process, and more than three quarters of renters consider reviews and recommendations to be … Continue reading Boost your SEO and reputation with online reviews
4 Signs your Apartment SEO isn’t Working
So, you have made the investment in search engine optimization, but has it worked? Your walk-in traffic may have increased, and your inbox may be more full than usual. But, is your SEO the culprit, or your normal marketing strategy? Not sure? Check out the four signs below: 1.Your organic search traffic isn’t increasing. You … Continue reading 4 Signs your Apartment SEO isn’t Working
Open your Communication Streams, Sign More Leases
We all know the apartment leasing industry can get pretty hectic sometimes—and this may even be an understatement. Between the callbacks, fulfilling maintenance requests and marketing, the communication loop has a tendency to rupture at certain points every now and again, leaving some tasks to unfortunately fall by the wayside. Considering that communication is critical … Continue reading Open your Communication Streams, Sign More Leases
New Google changes, big property impacts
Google has been pretty busy over the past two months working on SEO site improvements for businesses and searchers alike. Though some of these updates were minor in nature, others will certainly have a major impact on your property and website. Take a look at how these new improvements will impact you and your SEO … Continue reading New Google changes, big property impacts
Stay ahead of your competitors with SEO
No matter what business you’re in, it’s always important for you to keep one eye on your competitors at all times. Keeping tabs on the competition allows you gain a deeper understanding of some of their best practices and marketing strategies so that you can adopt when necessary. The same principle holds true for … Continue reading Stay ahead of your competitors with SEO
Is the reign of the ILS over?
The way that prospective renters are searching for their next apartment community has taken a turn. The days of using an internet listing service (ILS) for apartment searches are fading—and fading fast. So, how are these renters connecting with your community? Simple. The old fashioned way—internet searching.
Where do you Rank Against the Competition?
If you were to Google your property now, on which page would your property show? Now, do the same thing with a few of your competitors. Notice anything? The position of your website on Google’s search engine results page (SERP) can be a major marketing asset. We all want prospects to find us, and preferably, … Continue reading Where do you Rank Against the Competition?