Gone are the days when owners are solely relying on the ILS to meet their conversion and leasing goals. With a targeted local SEO strategy, Google Ads campaign, retargeting efforts and comprehensive content strategy, you can compete with the best of the ILS’s.
Every day, millions of consumers are searching for a product or service on Google. Big surprise there, right? But, what you may not know is that while 91% of adults are using search engines to find information, 46% of Google searches are local. When your prospects embark on a local search, they’re actually more likely … Continue reading Ranking for local SEO
From day one you’ve been told to “pick the right keywords for your target audience.” We’ve even written a few posts on top strategies to selecting top keywords and how to use them strategically in your marketing to increase your positive results. What if I told you that you can create additional positives for your … Continue reading Sometimes it pays to go negative
Content, content content! It’s the term we’ve probably heard mentioned one thousand times. We also know that we never seem to have enough of it, and, of course, certainly never enough time to create it. So, it typically falls to the wayside. But, when you really think about it, do you truly know what content … Continue reading Content still reigns king in this industry
The next time you think about ignoring that online property review–think again. Turns out, online reviews actually do help improve local search rankings with the added potential of elevating your visibility —actually, so much so that online reviews are estimated to make up about 10% of how Google decides to rank web search results. Not … Continue reading Need an SEO bump? Respond to that review.
A website is a major investment that may oftentimes leave property owners and managers a little hesitant to take the plunge. You’re already aware of all of the wonderful the benefits associated with a website; but, similar to that knotted feeling that emerges in your belly with any major business move, the fear of the … Continue reading Turn your website worries into wins
Your multifamily property is unique in its own right. Though your community may have the ability to appeal to the masses, it is more likely that a specific segment of renters will actually call your place home. Knowing and understanding who this segment of renters is can make all the difference in your lead, conversion … Continue reading Keep your eye on the target
So, you already know the importance of a good property website, but you’re unsure of what the costs will be. Just like cars, websites come in many different styles and price points, ranging from your basic templated small page site to a custom built, fancy multi-page site decked with all the bells and whistles. And, … Continue reading How much does a website actually cost?
Is it a tracking issue, optimization problem, site failure…? If this has happened to you before, you probably know all too well the mix of emotions that soon follows–shock, confusion, anger, then more shock–before transitioning to problem-solving mode. While all of these emotions are very natural reactions to have in these circumstances, if you find … Continue reading How to diagnose a traffic dip
We all know that search engine optimization (SEO) is a must, but, do you know actually why? SEO is important to securing the level of online traffic your property’s website deserves, while creating the optimal user experience. This important tool is now more important than ever before. It ensures that your website is easy for … Continue reading The Top 5 Commandments of SEO
