Your property’s online presence can make or break your success. With more renters now leaning on search engines to find their next apartment, having a well-optimized website comes second-hand to landing leads. Enter–advanced SEO. Beyond scoring more website traffic, nowadays, you need a comprehensive strategy for your property that offers several benefits apart from numbers. … Continue reading Get More from Google with Advanced SEO
User experience relates to how one interacts with your website–be it locating information, navigating through pages, or waiting for certain elements to load. When these interactions encounter turbulence, traffic begins to take a hard bounce. As the most powerful marketing tool, your website has the potential to make and break a conversion. This is why … Continue reading Three hard truths on why user experience matters
You’ve been updating keywords, ensuring content stays relevant, and measuring your performance metrics often. Despite taking all the proper steps, one day during your daily check, you notice that your traffic drops substantially. Despite your almost immediate desire to fret, remain calm and rest assured that the issue will be resolved. Your first stop should … Continue reading Your website traffic just dropped, and this may be why
Have you ever wondered where your ads stand in relation to your competitors? This information is available at your fingertips with Google’s Ad’s Quality Score. With a ranking ranging from one to ten, it was designed as a diagnostic to help advertisers assess their ad relevance and keyword quality through the lens of users. Its … Continue reading Three tips to improve your Google Quality Score
Landing pages are one of the lesser-known and highly underrated marketing strategies for multifamily properties. In fact, a recent Unbounce study found that one in ten people who arrive on a landing page will become a lead. If you haven’t considered incorporating them into your marketing strategy, then you may be leaving quality leads on … Continue reading Have you considered a landing page?
In your online journey to rank at the top of Google’s search engine results pages (SERPs), you’ll most likely be accompanied by your competitors with the same intentions. Similar to your efforts, they’re also vying for that number one spot in the search results. If you’re not strategic and intentional with your marketing, they may … Continue reading Three ways to take your traffic back from your competitors
Google display ads can help you reach prospective renters through visually appealing digital advertisements that appear across the web and other Google-owned assets. Many advertisers use display campaigns to increase general awareness, improve reach, and circle back with users who’ve already viewed their website or ad at one point in time. If you’ve been considering … Continue reading Five tips for creating killer Google display ads
Work smarter, not harder–this seems to be life’s mantra. Though you may have heard this phrase thousands of times, how often have you applied its wisdom? It seems that Google has taken this phrase to heart and has designed a performance planner to help you do just this.
With the same intentionality, intensity, and (dare I say) excitement that we prep our homes for spring, we should be applying towards our websites. While online marketing remains ever-changing, it’s important to keep up with the times. This entails performing regular website and SEO audits to ensure your site is fully optimized, and your online … Continue reading Five quick SEO tweaks you can make to make your site spring-ready
Many are with the understanding that having a property website is a good thing, right? For starters, how else are your prospects supposed to locate you online? But what if that’s not always the case? Believe it or not, there are instances when having a website for your multifamily property can be detrimental to your … Continue reading Is your website hurting or helping your business?
