If you’ve been left pondering why your Google Ads are producing less than favorable results for your property, this might be why.
SEO
Impact of Coronavirus on Multifamily Property Website Traffic (March 2020)
The COVID-19 pandemic has fundamentally changed how most commonplace activities are carried out. There’s still a lot of uncertainty out there. Property managers nationwide grapple with managing teams remotely, entertaining locked-down residents and now, just trying to collect rent. At Rentbot, we’ve been working hard with clients during this time in any way we can … Continue reading Impact of Coronavirus on Multifamily Property Website Traffic (March 2020)
How to handle marketing during the Coronavirus
Property owners and managers are now bracing for the negative impacts to their daily operations and ROI–marketing included. Here’s what you can do now to not only adapt but better position yourself for the future.
Status of Rentbot Operations Regarding COVID-19
As people across the US and around the world continue to experience disruptions and upheaval due to the COVID-19 pandemic, we wanted to check in with you to let you know that Rentbot still hard at work! We are maintaining our normal 9am – 5pm schedule to meet your needs – we’re just doing it … Continue reading Status of Rentbot Operations Regarding COVID-19
The magic question–SEO or PPC?
SEO or PPC? To understand how to take advantage of SEO and PPC ads for your apartment property, you first need to understand how each of these tools function. Learn more.
Leading with the data: Creating a data-driven marketing budget
By putting some additional leg work on the front end and taking a more data-driven approach, you’ll experience greater ROI on the backend.
Anything an ILS can do, you can do better
Gone are the days when owners are solely relying on the ILS to meet their conversion and leasing goals. With a targeted local SEO strategy, Google Ads campaign, retargeting efforts and comprehensive content strategy, you can compete with the best of the ILS’s.
How to calculate your Google Ads cost
Though your advertising expenditures will be dependent on several factors, it is particularly important for you, as a potential advertiser, to fully understand what goes into a Google Ad so that you can better plan your budget and project your long-term ROI.
Top 2020 multifamily industry trends
As we approach 2020, take a look at these three trends you can look forward to in the multifamily housing industry in the coming year.
Ranking for local SEO
Every day, millions of consumers are searching for a product or service on Google. Big surprise there, right? But, what you may not know is that while 91% of adults are using search engines to find information, 46% of Google searches are local. When your prospects embark on a local search, they’re actually more likely … Continue reading Ranking for local SEO