All too often companies drop hundreds and sometimes thousands of dollars down the advertising pipeline just hoping that multiple leads will flow. Sometimes, though, the well runs dry and your efforts aren’t actually as effective as you hoped they would be. So, you’re left with zero return on investment, lighter pockets and an audience still … Continue reading Four Reasons why your Paid Advertising may be Underperforming
Responsive website? Check! HD photos? Check! Content that engages mobile users? –cricket chirps– Looks like you’ve invested your marketing dollars into a responsive website that could put your competitors to shame. With your creative, yet functional layout, beautiful property photos and optimization, you just know that your property will boost its way to the top … Continue reading Writing to Sell in a Mobile World
The smart phone and tablet have forever altered the consumer buying process. Now a days, when consumers want information, they turn to their mobile device first. So, it may not be surprising to know that mobile searching has surpassed the classic desktop search.
No matter what business you’re in, it’s always important for you to keep one eye on your competitors at all times. Keeping tabs on the competition allows you gain a deeper understanding of some of their best practices and marketing strategies so that you can adopt when necessary. The same principle holds true for … Continue reading Stay ahead of your competitors with SEO
Digital marketing has long evolved from your simple online ads and incentivized product offers. Consumers are changing the way that they interact and engage with brands today. With the customer experience at the center of most every marketing strategy, marketers are now re-adjusting their priorities to become more customer centric organizations. According to a March … Continue reading It’s Time to Refocus your Priorities
When it comes to marketing apartments, there is no perfect formula, and different strategies tend to work for different properties. But, there are some important tips that you should know before trying to market your property in today’s rental market. 1. Start with a plan. Before making any major moves with your apartment marketing efforts, … Continue reading 5 Essential Marketing Tips Every Property Manager Should Know
Holiday season is upon us! During this time of year, the rental market typically slows down; but, you can still take advantage of these cold, winter months by taking a good, hard look at your current marketing strategy to ensure you are still one step above your competition. The first thing you should do is … Continue reading Happy Holidays from Rentbot!
“Mobile friendly” and “responsive” aren’t just the industry’s latest buzzwords—they’re now the wave of the future. These concepts have quickly taken over the marketing industry, and adoption rates have soared to over 60% in the past two years alone. Though both are rising in popularity, the two terms should not be used interchangeably, as they … Continue reading Mobile Friendly vs. Responsive Web Design
The apartment leasing industry has changed dramatically throughout the years—so much so that managers and agents have had to alter communication styles, upgrade features and, of course, enhance customer service initiatives. One’s website has proven no different. Renters today want convenience, flexibility, accessibility and freedom when it comes to their community’s apartment website. But, what … Continue reading Top 5 Features Renters Want Online
So you’ve finally decided to take the digital plunge and invest in a website. But, there’s only one problem—you don’t know where to start. Choosing that perfect web designer/developer can become quite the tedious task for some. You not only want someone who can meet your needs and understands your property and goals, but also … Continue reading How to Hire Your Next Web Designer
