When renters are searching for their next property, your community isn’t the only one they’re viewing. This means you have a very limited window to capture these potential leads and convert them into actual leases. But, don’t worry just yet, there are few tactics you can do right now to secure your next cohort of … Continue reading Increase your Lead Conversion Rates
“Mobile friendly” and “responsive” aren’t just the industry’s latest buzzwords—they’re now the wave of the future. These concepts have quickly taken over the marketing industry, and adoption rates have soared to over 60% in the past two years alone. Though both are rising in popularity, the two terms should not be used interchangeably, as they … Continue reading Mobile Friendly vs. Responsive Web Design
Are you taking full advantage of technology to enhance your inbound lead generation? Drip marketing is a tactic that has been around for some time and is becoming increasingly utilized by the apartment industry due to its high lead generation potential. Drip marketing combines pre-written and personalized messages to prospects over a dedicated period of … Continue reading Drip Marketing. Is it Right for You?
It’s no secret that we everyone wants their voices heard, and the apartment industry proves no exception. When a tenant is not satisfied with their unit or the property’s service in today’s world, they will always make it a point to leave an online review. Responding to these reviews, both the positive and negative, are … Continue reading How to Handle Negative Online Reviews
So you’ve finally decided to take the digital plunge and invest in a website. But, there’s only one problem—you don’t know where to start. Choosing that perfect web designer/developer can become quite the tedious task for some. You not only want someone who can meet your needs and understands your property and goals, but also … Continue reading How to Hire Your Next Web Designer
So you have a website—great! But are you happy with the amount of leads it’s producing? Don’t fret, you’re already off to a great start. Whether you’re just beginning to craft your webpage or have had your site for a while, there are certain features every great website should have.
Now a days, it takes more than a “For Rent” sign out front to capture the attention of renters. We’ve entered an age where smartphones are king and access to information is almost instantaneous. Reaching mobile consumers has never been as important as it is today. More and more people have come to rely on … Continue reading Times are Changing
Spring is here and you know what that means—renting season is upon us! Spring isn’t just birds singing, warm sunshine and buttercups, it’s also one of the most popular times to move. And with the warm-weather season upon us, it becomes even more important to ensure your property’s marketing is up to par—from your ILS … Continue reading Get into Spring!
A website is an important staple for any property. It not only sets the tone of your community, but is your primary marketing tool. Considering its importance, you want to ensure it’s done right. Here are the top web design mistakes many make when creating their first website and how to avoid them.
You don’t have a website? Don’t worry you’re not alone. Many property managers and rental owners have not yet made the digital plunge for a myriad of reasons—some including lack of time, not thinking it necessary, or don’t know where to start. An apartment website is an important addition to one’s overall marketing strategy and … Continue reading Apartment Website Myths Busted!
