As we usher in a brand new year, it’s important to take a step back and reflect on the 2023 multifamily marketing landscape. This past year was marked by several shifts that helped reshape marketing success in this industry. From the ascent of artificial intelligence (AI) to the unwavering popularity of short-form video, 2023 was … Continue reading Marketing your multifamily property in a post-pandemic landscape: 4 lessons from 2023
Making your mark in the multifamily industry requires more effort than shining a light on your top features and amenities. You’ll need to appeal to the minds and hearts of potential renters genuinely and compellingly. You have to resonate with them in such a way that sparks emotions and builds connections. This requires telling your … Continue reading Here are five things you’ll need to tell your multifamily story more effectively
In a competitive multifamily market, those who experience the most success are not just incubators of creativity coupled with a stroke of good luck; rather, they’re armed with the goods–all things data. When leveraged properly, data analytics can completely transform your marketing strategy, creating new pathways for extended growth and success. From website analytics to … Continue reading Four ways to harness the power of data to boost your multifamily marketing strategies
User experience relates to how one interacts with your website–be it locating information, navigating through pages, or waiting for certain elements to load. When these interactions encounter turbulence, traffic begins to take a hard bounce. As the most powerful marketing tool, your website has the potential to make and break a conversion. This is why … Continue reading Three hard truths on why user experience matters
Have you ever wondered where your ads stand in relation to your competitors? This information is available at your fingertips with Google’s Ad’s Quality Score. With a ranking ranging from one to ten, it was designed as a diagnostic to help advertisers assess their ad relevance and keyword quality through the lens of users. Its … Continue reading Three tips to improve your Google Quality Score
Rentbot websites offer multifamily property managers added reassurance with a full suite of modern options that come standard with each site and are designed to save time and money. Unlike other design firms and online site creation services, each of our websites offer fully customizable features in a turnkey option with low monthly pricing, making … Continue reading Three reasons why Rentbot sites offer a greater bang for your buck
Landing pages are one of the lesser-known and highly underrated marketing strategies for multifamily properties. In fact, a recent Unbounce study found that one in ten people who arrive on a landing page will become a lead. If you haven’t considered incorporating them into your marketing strategy, then you may be leaving quality leads on … Continue reading Have you considered a landing page?
There has been quite a bit of chatter circulating regarding the trajectory of the nation’s economy in the coming months. Many are leaning toward the onset of a recession, while others remain optimistic about a much-needed shift. Regardless, one thing is sure–inflation is here, prices are rising, and consumers feel the pinch. The multifamily industry … Continue reading How to market your property through a recession
In your online journey to rank at the top of Google’s search engine results pages (SERPs), you’ll most likely be accompanied by your competitors with the same intentions. Similar to your efforts, they’re also vying for that number one spot in the search results. If you’re not strategic and intentional with your marketing, they may … Continue reading Three ways to take your traffic back from your competitors
Knowing and understanding your target audience is essential to any multifamily marketing strategy. As a baseline, you’ll want to know their interests, dislikes, media habits, and overall demographics. Knowing exactly who your target audience is does not only help you more efficiently manage resources but substantially increases your conversion potential. Here are three free tools … Continue reading Leverage these free insight tools to understand your target audience better
