Similar to their marketing counterparts, once you set up your pay-per-click (PPC) advertising campaigns, you can’t simply set it and forget it–especially not if you’re expecting results. Success with online advertising lies in consistency, attentiveness, responsiveness, and, most importantly, knowing your audience. Before you dive into your next PPC campaign, make sure you’ve first fine-tuned … Continue reading Create more targeted PPC campaigns with these four strategies
Thankfully, we’ve put 2020 (and all of its chaotic glory) to rest, but this also means that many of the top trends that we found to be effective may not be as relevant in 2021. The digital marketing world in and of itself is ever-changing, with new technologies and trends emerging quite frequently, oftentimes making … Continue reading Five digital marketing tools predicted to take-off in 2021
Making the investment in Google Ads just may be one of the most impactful decisions you’ve made for your property to date. Given the platform’s outstanding reach, conversion and cost potential, you can ultimately fast-track your leads into leases in just a short period of time–especially if your campaign is configured correctly.
Many marketing budgets these days are pretty tight, and the pressure is on to make the smartest investments with the highest guarantee of a positive ROI for properties. So, when it comes to determining which advertising platform to choose, the lucky winner will offer high visibility, cost-effectiveness, and even higher conversion potential. We’ve already broken … Continue reading The most bang for your buck–Google Ads or ILS?
Making the initial investment in Google Ads is only just the beginning of your journey. And while there are a number of ways to tackle managing your campaign, to achieve the best results, you’ll want to be diligent, attentive, and avoid the urge to “set it and forget it.” Otherwise, you’ll risk underperforming, non-converting and … Continue reading Three top Google Ads mistakes you may be making right now
Google Ads is like the Cadillac of marketing platforms. With capabilities to tailor your digital ads to very specific audiences, its versatility goes unmatched. Over the years, Google has evolved to incorporate additional advertising features to help businesses increase their visibility and streamline their Ads campaigns. However, despite Google Ads’ plethora of offerings, several marketers … Continue reading Five Google Ads features you never thought to use
If it’s one thing that this pandemic has taught us, it’s that we need to have a few sustainable, fail-proof marketing strategies in our back pocket. Despite the fact that there will always be outside variables that are beyond our control, there are still things you can do to boost your marketing success, even during … Continue reading 3 fool-proof marketing tips to weather any storm
If you’ve been left pondering why your Google Ads are producing less than favorable results for your property, this might be why.
Property owners and managers are now bracing for the negative impacts to their daily operations and ROI–marketing included. Here’s what you can do now to not only adapt but better position yourself for the future.
SEO or PPC? To understand how to take advantage of SEO and PPC ads for your apartment property, you first need to understand how each of these tools function. Learn more.
