You likely already know the importance of quality content in multifamily marketing. But what you may not know for sure is how to venture from conception to results. To get started with creating quality content to accompany your marketing planning, you’ll first need a content marketing plan.
Video has quickly emerged as a primary means to attract, engage and convert users online–so much so that more than half of consumers want to see videos from the brands they support. Given the increasing demand for video, it has become a vital tool for marketers to leverage in their marketing efforts to reach desired … Continue reading Here’s how you can create engaging videos that your audience will appreciate
We all know the influence and power social media has had on society and, for many, our lives. Unsurprisingly, many businesses have found quite a bit of success leveraging these platforms. For the multifamily industry, the stories may be a tad different. To succeed on any social media platform as a multifamily marketer, you’ll want … Continue reading So you’ve decided to go social. Here’s what you’ll need to know to succeed.
Google display ads can help you reach prospective renters through visually appealing digital advertisements that appear across the web and other Google-owned assets. Many advertisers use display campaigns to increase general awareness, improve reach, and circle back with users who’ve already viewed their website or ad at one point in time. If you’ve been considering … Continue reading Five tips for creating killer Google display ads
Work smarter, not harder–this seems to be life’s mantra. Though you may have heard this phrase thousands of times, how often have you applied its wisdom? It seems that Google has taken this phrase to heart and has designed a performance planner to help you do just this.
With the same intentionality, intensity, and (dare I say) excitement that we prep our homes for spring, we should be applying towards our websites. While online marketing remains ever-changing, it’s important to keep up with the times. This entails performing regular website and SEO audits to ensure your site is fully optimized, and your online … Continue reading Five quick SEO tweaks you can make to make your site spring-ready
Many are with the understanding that having a property website is a good thing, right? For starters, how else are your prospects supposed to locate you online? But what if that’s not always the case? Believe it or not, there are instances when having a website for your multifamily property can be detrimental to your … Continue reading Is your website hurting or helping your business?
The pandemic has undoubtedly created waves within the multifamily industry. As with many industries, we’ve had to re-adjust, reimagine and even remove several past practices and replace them with others that were more closely aligned with residents’ safety and occupational needs during that time. As we take small strides to inch away from a few … Continue reading Residents will be looking for these amenities post-COVID
Generally speaking, search engine optimization is the process of catering one’s website to increase its chances of being seen in the search engines. Unlike with Google Ads, you cannot pay for placement with SEO, as everything occurs organically. While often, many seem to emphasize keywords and content heavily, other factors help influence the quality and … Continue reading Behind every SEO success is a healthy technical SEO
Your landing page is your golden opportunity to persuade prospects to convert. Whether you’ve invested in Google Ads or SEO, you need a top-tier landing page to optimize conversion rates and achieve your ancillary goals. A well-thought and relevant landing page can also reduce conversion-related marketing costs in the long term. Overall, what separates quality … Continue reading Make these three tweaks to your landing page to boost conversions
