A website is an important staple for any property. It not only sets the tone of your community, but is your primary marketing tool. Considering its importance, you want to ensure it’s done right. Here are the top web design mistakes many make when creating their first website and how to avoid them.
We’ve already given you some tips on “How to Catch a Millennial.” It’s no secret that this particular rental market is growing and growing fast. We all know that online exposure is key to communicating with Generation Y. And when it comes to apartment marketing, sometimes you have to get a little innovative. We also know to … Continue reading Can’t Show It? Snap it!
If you were to Google your property now, on which page would your property show? Now, do the same thing with a few of your competitors. Notice anything? The position of your website on Google’s search engine results page (SERP) can be a major marketing asset. We all want prospects to find us, and preferably, … Continue reading Where do you Rank Against the Competition?
You don’t have a website? Don’t worry you’re not alone. Many property managers and rental owners have not yet made the digital plunge for a myriad of reasons—some including lack of time, not thinking it necessary, or don’t know where to start. An apartment website is an important addition to one’s overall marketing strategy and … Continue reading Apartment Website Myths Busted!
As property managers, we all want more leads but we all don’t know where or how to get them. Marketing an apartment is a full-time job and takes patience, consistency and, of course, creativity. A major factor of apartment marketing includes increasing your online presence, especially since most renters now a days are conducting their … Continue reading Increase your Online Presence, Secure More Leads
As September approaches, several apartment communities will be welcoming a new cohort of millennial apartment renters, especially those properties located in or around college campuses. The millennial generation (also known as Generation Y) is greatly impacting the apartment leasing industry. They are one of the largest renter groups today, and, thanks in part to the … Continue reading Catch that Millennial!
New Yorkers aren’t the only ones requesting floorplans now a days. In today’s rental market, a good floorplan is key to securing quality leads. A floorplan can make or break a unit in the prospect’s eyes. They can actually unveil more about a property than an image can by allowing tenants to visualize their physical … Continue reading Lease More Units with Floorplans
At Rentbot, we believe in making things easy. That being said, if you’re a property owner, manager, or developer, you’re probably wondering what Rentbot does, exactly. With that in mind, we created this handy dandy video to explain how we make everything easier for professionals in the apartment industry. So grab a mini bag of … Continue reading A Handy Dandy Video About Rentbot
Life isn’t always easy in the rental apartment world. Property Managers and Developers don’t always encounter smooth sailing. Leasing agents and maintenance staff are often swamped as well. And, from a tenant’s point of view, there are high monthly payments without the benefits of a long-term investment like that of home ownership. Plus, tenants expect … Continue reading Make Life Easy with Rentbot
If you’ve looked at the pumps lately, you know that gas isn’t cheap. So, the average apartment prospect will not waste their precious gallons to drive around aimlessly from one apartment to the next, without first doing their research. Instead, most renters will start their search online. Prospects want to know everything about a potential … Continue reading Apartment Websites: The Details Matter
