Are you taking full advantage of technology to enhance your inbound lead generation? Drip marketing is a tactic that has been around for some time and is becoming increasingly utilized by the apartment industry due to its high lead generation potential. Drip marketing combines pre-written and personalized messages to prospects over a dedicated period of … Continue reading Drip Marketing. Is it Right for You?
It is a known fact that in order to attract residents to your property, marketing is key. Whether you’ve decided to invest your advertising dollars in an internet listing service, social media platform, print publication, online search engine, or a combination of each, you ultimately want to know which mediums are truly proving most effective … Continue reading Optimize your Marketing Dollars
So you’ve finally made the decision to re-brand your property, but you’re not sure where to start. Re-branding an entire community should not be taken lightly in the least. But, when done correctly, it can inject a renewed life and energy into an apartment community while creating new opportunities for both you and your residents. … Continue reading Is it time to Re-brand?
So you have a website—great! But are you happy with the amount of leads it’s producing? Don’t fret, you’re already off to a great start. Whether you’re just beginning to craft your webpage or have had your site for a while, there are certain features every great website should have.
Now a days, it takes more than a “For Rent” sign out front to capture the attention of renters. We’ve entered an age where smartphones are king and access to information is almost instantaneous. Reaching mobile consumers has never been as important as it is today. More and more people have come to rely on … Continue reading Times are Changing
Spring is here and you know what that means—renting season is upon us! Spring isn’t just birds singing, warm sunshine and buttercups, it’s also one of the most popular times to move. And with the warm-weather season upon us, it becomes even more important to ensure your property’s marketing is up to par—from your ILS … Continue reading Get into Spring!
It’s no secret. Our society is evolving into one in which smart phones, tablets and every other digital device pretty much dominates our lives. It is also not hard to believe that, over the year, mobile marketing has advanced to the point where users can now click to call a business right in their search … Continue reading Don’t Slack on the Call
So you have a website—good. But, is it responsive? A responsive website design not only makes your site adaptable on pretty much all devices, but creates an overall optimal viewing experience with easy reading, navigation and optimal speed. And with the advent of smart phones and tablets, the need for responsive website design is key … Continue reading It May Be Time to Say Goodbye
Every property manager and landlord alike wants to ultimately have happy tenants. Happier tenants not only make your life easier, but are just overall better for business. They are more likely to refer other renters, leave more pleasant reviews, and, of course, stay longer. Not sure how you can make your tenants happy? Here’s what … Continue reading Keep ‘Em Happier Longer
December brings us Santa, carols, presents, hot cocoa and endless fruitcakes. But, fruitcake isn’t the only thing landlords are dreading during the holiday season. The November and December months tend to be some of the slowest rental periods out of the year, and oftentimes landlords and property managers alike are left to slash rental prices … Continue reading Tis the Season…for Renting!
