You may have heard this word being thrown around in a marketing meeting or two, but weren’t quite sure of its impact to your property–Big Data. Netflix, Amazon, and credit card companies all use it. It’s been a hot buzzword for quite some time, especially within the marketing realm, and it’s being used by companies … Continue reading Get Big Results with Big Data
The way that prospective renters are searching for their next apartment community has taken a turn. The days of using an internet listing service (ILS) for apartment searches are fading—and fading fast. So, how are these renters connecting with your community? Simple. The old fashioned way—internet searching.
We’ve all experienced them at one point or another, and it’s always a great feeling when we can solve one every now and again. I’m referring to those infamous rental complaints that can tend to result in excess vacancies, poor online reviews and overloaded voicemail boxes. From leftover pet waste sprinkled on the front lawn … Continue reading 3 Top Resident Complaints Solved with Rentbot
It is no secret that the multifamily industry is growing, and its growing fast. New properties are popping up every day it seems, making it much more difficult for communities to stay one step above the competition. Despite this ever-changing environment, it is still possible for owners and managers to breathe new life into their … Continue reading Stay One Step Above the Competitors
When it comes to marketing apartments, there is no perfect formula, and different strategies tend to work for different properties. But, there are some important tips that you should know before trying to market your property in today’s rental market. 1. Start with a plan. Before making any major moves with your apartment marketing efforts, … Continue reading 5 Essential Marketing Tips Every Property Manager Should Know
Forbes recently released its list of top projected marketing trends to be on the lookout for in 2017. Several of the tactics mentioned in this article have the potential to change the face of apartment marketing as we know it. It is no secret that in this industry, owners and property managers alike must constantly … Continue reading Key 2017 Marketing Trends you Need to Know
Holiday season is upon us! During this time of year, the rental market typically slows down; but, you can still take advantage of these cold, winter months by taking a good, hard look at your current marketing strategy to ensure you are still one step above your competition. The first thing you should do is … Continue reading Happy Holidays from Rentbot!
You know you need to take some pictures of your property for your website and internet listing ads, so you pull out your cell phone and let the snapping begin. After you’ve completed your mock shoot, you scroll through the selection and upload your top picks online, not thinking twice. After all, “It’s just a … Continue reading Elevate your Property through Photos
When renters are searching for their next property, your community isn’t the only one they’re viewing. This means you have a very limited window to capture these potential leads and convert them into actual leases. But, don’t worry just yet, there are few tactics you can do right now to secure your next cohort of … Continue reading Increase your Lead Conversion Rates
“Mobile friendly” and “responsive” aren’t just the industry’s latest buzzwords—they’re now the wave of the future. These concepts have quickly taken over the marketing industry, and adoption rates have soared to over 60% in the past two years alone. Though both are rising in popularity, the two terms should not be used interchangeably, as they … Continue reading Mobile Friendly vs. Responsive Web Design
