All too often companies drop hundreds and sometimes thousands of dollars down the advertising pipeline just hoping that multiple leads will flow. Sometimes, though, the well runs dry and your efforts aren’t actually as effective as you hoped they would be. So, you’re left with zero return on investment, lighter pockets and an audience still … Continue reading Four Reasons why your Paid Advertising may be Underperforming
Responsive website? Check! HD photos? Check! Content that engages mobile users? –cricket chirps– Looks like you’ve invested your marketing dollars into a responsive website that could put your competitors to shame. With your creative, yet functional layout, beautiful property photos and optimization, you just know that your property will boost its way to the top … Continue reading Writing to Sell in a Mobile World
Reviews have become an extremely popular tool for consumers to utilize in their daily purchasing habits—apartments included. They have become so important that an Apartments.com survey recently uncovered that 80 percent of renters actually use these reviews during their apartment search process, and more than three quarters of renters consider reviews and recommendations to be … Continue reading Boost your SEO and reputation with online reviews
So, you have made the investment in search engine optimization, but has it worked? Your walk-in traffic may have increased, and your inbox may be more full than usual. But, is your SEO the culprit, or your normal marketing strategy? Not sure? Check out the four signs below: 1.Your organic search traffic isn’t increasing. You … Continue reading 4 Signs your Apartment SEO isn’t Working
We all know the apartment leasing industry can get pretty hectic sometimes—and this may even be an understatement. Between the callbacks, fulfilling maintenance requests and marketing, the communication loop has a tendency to rupture at certain points every now and again, leaving some tasks to unfortunately fall by the wayside. Considering that communication is critical … Continue reading Open your Communication Streams, Sign More Leases
The smart phone and tablet have forever altered the consumer buying process. Now a days, when consumers want information, they turn to their mobile device first. So, it may not be surprising to know that mobile searching has surpassed the classic desktop search.
Google has been pretty busy over the past two months working on SEO site improvements for businesses and searchers alike. Though some of these updates were minor in nature, others will certainly have a major impact on your property and website. Take a look at how these new improvements will impact you and your SEO … Continue reading New Google changes, big property impacts
No matter what business you’re in, it’s always important for you to keep one eye on your competitors at all times. Keeping tabs on the competition allows you gain a deeper understanding of some of their best practices and marketing strategies so that you can adopt when necessary. The same principle holds true for … Continue reading Stay ahead of your competitors with SEO
Digital marketing has long evolved from your simple online ads and incentivized product offers. Consumers are changing the way that they interact and engage with brands today. With the customer experience at the center of most every marketing strategy, marketers are now re-adjusting their priorities to become more customer centric organizations. According to a March … Continue reading It’s Time to Refocus your Priorities
Make it easy for someone to do a task, and more will do it—yes? This simple theory definitely holds true for the leasing world. If you make it easier for prospects to rent from you, then more renters are likely to cling towards you, and, soon, others will follow suit. It isn’t rocket science, yet … Continue reading Simplify your rental process
