Your multifamily property is unique in its own right. Though your community may have the ability to appeal to the masses, it is more likely that a specific segment of renters will actually call your place home. Knowing and understanding who this segment of renters is can make all the difference in your lead, conversion … Continue reading Keep your eye on the target
Marketing tips
How much does a website actually cost?
So, you already know the importance of a good property website, but you’re unsure of what the costs will be. Just like cars, websites come in many different styles and price points, ranging from your basic templated small page site to a custom built, fancy multi-page site decked with all the bells and whistles. And, … Continue reading How much does a website actually cost?
Lower your operating costs, increase profits
It’s the million dollar question all property managers and owners alike struggle to find an answer to daily–how can I lower my operating expenses?
How to diagnose a traffic dip
Is it a tracking issue, optimization problem, site failure…? If this has happened to you before, you probably know all too well the mix of emotions that soon follows–shock, confusion, anger, then more shock–before transitioning to problem-solving mode. While all of these emotions are very natural reactions to have in these circumstances, if you find … Continue reading How to diagnose a traffic dip
The Top 5 Commandments of SEO
We all know that search engine optimization (SEO) is a must, but, do you know actually why? SEO is important to securing the level of online traffic your property’s website deserves, while creating the optimal user experience. This important tool is now more important than ever before. It ensures that your website is easy for … Continue reading The Top 5 Commandments of SEO
Will your website make the cut?
Just when you thought you had your visitors right where you wanted them, Google Chrome drops another bomb—“not secure” warnings.
It’s here! Rentbot launches newly designed website with you in mind.
We are extremely excited to announce the launch of the newly designed Rentbot website! In efforts to provide you with greater access and to Rentbot’s capabilities and a more personal experience, we’ve introduced new content, features and a demo center, ultimately helping you make the right decisions for your property.
What Google’s Latest Mobile Shift Could Mean for You
Google has officially taken the plunge into mobile-first indexing. For those who may be unfamiliar with the term, this essentially means that whereas before, Google would give you a sweet spot on the SERP based on the content within your desktop site first; now, Google will be using the mobile version of your site … Continue reading What Google’s Latest Mobile Shift Could Mean for You
The Truth about Google Ads
Google advertising (Adwords) is one of the most popular online advertising tools in the market, having transformed into a “marketing go-to” for most any business that wants to boost their traffic and sales. The multifamily industry has proven no different. Google ads, when done right, hold the power to increase property leads substantially over a … Continue reading The Truth about Google Ads
Increase your Lease-up Success with Rentbot
An all too familiar term in the multifamily industry is a property lease-up. It’s the infamous period of time in which an apartment community begins the leasing process, starting at its construction all the way up to a year following its opening. Lease-ups are spectacular for the bottom line, but trust and believe, it may … Continue reading Increase your Lease-up Success with Rentbot