How amazing would it be if you could have the same type of relationship with your prospects as you had with your favorite neighborhood mechanic or barista. While this level of relationship may not necessarily be as feasible nowadays considering many businesses’ transition to the online sphere, it does still shine light on the fact … Continue reading Leveraging Google Ads Audience Insights for better targeting
So, you’ve made the investment into a new site, but still aren’t seeing the results you’d hoped for. It’s officially time to take a deep dive into your online customer journey and see how your visitors are interacting with your website. Are they landing on a certain page and bouncing back out? Where are they … Continue reading Understanding your customer journey
Have you taken the dive into Google Ads yet? Ever wished you had the ability to make a pressing change to your ad on the go? Introducing…the Google Ads mobile app. Google makes it easier than ever to monitor the performance data from your top property ad campaigns through their handy mobile app. Though not … Continue reading Take your Google Ads on the go
Instagram success can vary by industry, but many multifamily properties have found that it can be an effective tool to boost resident engagement, increase website traffic and improve conversions. So, if you’re not already utilizing the platform, now’s the time to consider integrating it into your marketing strategy.
Google Advertising is undoubtedly one of the best ways to generate website traffic, land quality leads and, ultimately, conversions. But, as with any popular medium, it takes time, experience and dollars to create the perfect high-converting, low cost ad campaigns for your property.
Google My Business–Google’s completely free tool which allows local businesses the opportunity to share their brand’s offerings across the popular search engine–is a great first step towards boosting your organic search rankings. Its marketing value mainly lies in its reach–as your property could appear in Google Search, Google Maps and Google+; cost (again it is … Continue reading Get the most out of your Google My Business listing
In the multifamily industry, competition is unavoidable. We are all aiming for the same end goals–to lease more units and to lease them fast. And in today’s world of Snapchats, Instas and Facebook live feeds, people have come to not only rely on but expect decent photos and captivating video–and apartments units are no exception.
The next time you think about ignoring that online property review–think again. Turns out, online reviews actually do help improve local search rankings with the added potential of elevating your visibility —actually, so much so that online reviews are estimated to make up about 10% of how Google decides to rank web search results. Not … Continue reading Need an SEO bump? Respond to that review.
A new year means new goals, new trends and most importantly, new leases for your property. As we embark on this 2019 rental year, it may be time to think about adjusting some of your marketing priorities to improve your leasing success in the New Year. Here are five goals that should top your web … Continue reading 5 multifamily goals that should top your to-do list in 2019
A website is a major investment that may oftentimes leave property owners and managers a little hesitant to take the plunge. You’re already aware of all of the wonderful the benefits associated with a website; but, similar to that knotted feeling that emerges in your belly with any major business move, the fear of the … Continue reading Turn your website worries into wins
