The apartment industry is on an upward growth with hundreds of new units coming to the market every week. With this new growth, it is becoming increasingly important for properties to focus on resident retention. Keeping residents happy is one of the most challenging tasks for any property manager—and it goes beyond just marketing. Take … Continue reading Keep your Residents Renting Longer
So you’ve finally made the decision to re-brand your property, but you’re not sure where to start. Re-branding an entire community should not be taken lightly in the least. But, when done correctly, it can inject a renewed life and energy into an apartment community while creating new opportunities for both you and your residents. … Continue reading Is it time to Re-brand?
As the economy continues on its steady upsurge, the demand for rentals continue to grow. Residents today are renting longer and smarter. According to a recent 2015 Harvard study, the share of US households that rent is at a 20-year high. Real estate developers all over the country are now scrambling to get the best … Continue reading New Trends in Apartment Renting
So you have a website—great! But are you happy with the amount of leads it’s producing? Don’t fret, you’re already off to a great start. Whether you’re just beginning to craft your webpage or have had your site for a while, there are certain features every great website should have.
It’s no secret. Our society is evolving into one in which smart phones, tablets and every other digital device pretty much dominates our lives. It is also not hard to believe that, over the year, mobile marketing has advanced to the point where users can now click to call a business right in their search … Continue reading Don’t Slack on the Call
Every property manager and landlord alike wants to ultimately have happy tenants. Happier tenants not only make your life easier, but are just overall better for business. They are more likely to refer other renters, leave more pleasant reviews, and, of course, stay longer. Not sure how you can make your tenants happy? Here’s what … Continue reading Keep ‘Em Happier Longer
You’ve done it. After days or even weeks of promoting the “awesomeness” of your property to a prospect, they’ve finally sealed the deal. It may have been a long journey, but the work isn’t done just yet. Aside from the tour and the run down of amenities, you’ll need to take the proactive approach to … Continue reading More Details Now, Less Headache Later
December brings us Santa, carols, presents, hot cocoa and endless fruitcakes. But, fruitcake isn’t the only thing landlords are dreading during the holiday season. The November and December months tend to be some of the slowest rental periods out of the year, and oftentimes landlords and property managers alike are left to slash rental prices … Continue reading Tis the Season…for Renting!
We’ve already given you some tips on “How to Catch a Millennial.” It’s no secret that this particular rental market is growing and growing fast. We all know that online exposure is key to communicating with Generation Y. And when it comes to apartment marketing, sometimes you have to get a little innovative. We also know to … Continue reading Can’t Show It? Snap it!
As property managers, we all want more leads but we all don’t know where or how to get them. Marketing an apartment is a full-time job and takes patience, consistency and, of course, creativity. A major factor of apartment marketing includes increasing your online presence, especially since most renters now a days are conducting their … Continue reading Increase your Online Presence, Secure More Leads
