We’re just departing primary leasing season, and things are looking pretty ideal for the multifamily housing market right about now. Apartment demand is now 11% higher than in 2018, and rents are up an average of 3% nationally. What’s more is that 82% of renters now feel as though renting is more affordable than owning … Continue reading Want more Millennials? You may have to go green.
In the multifamily industry, competition is unavoidable. We are all aiming for the same end goals–to lease more units and to lease them fast. And in today’s world of Snapchats, Instas and Facebook live feeds, people have come to not only rely on but expect decent photos and captivating video–and apartments units are no exception.
Good tenants are sometimes hard to find, and having unhappy tenants are just overall bad for business. Tenants with unresolved issues are less likely to renew and refer others to your property and are more likely to take to review sites first to publish their personal property experiences online. Knowing which top tenant complaints you … Continue reading Top apartment woes and how to fix them
A new year means new goals, new trends and most importantly, new leases for your property. As we embark on this 2019 rental year, it may be time to think about adjusting some of your marketing priorities to improve your leasing success in the New Year. Here are five goals that should top your web … Continue reading 5 multifamily goals that should top your to-do list in 2019
We are extremely excited to announce the launch of the newly designed Rentbot website! In efforts to provide you with greater access and to Rentbot’s capabilities and a more personal experience, we’ve introduced new content, features and a demo center, ultimately helping you make the right decisions for your property.
Google advertising (Adwords) is one of the most popular online advertising tools in the market, having transformed into a “marketing go-to” for most any business that wants to boost their traffic and sales. The multifamily industry has proven no different. Google ads, when done right, hold the power to increase property leads substantially over a … Continue reading The Truth about Google Ads
An all too familiar term in the multifamily industry is a property lease-up. It’s the infamous period of time in which an apartment community begins the leasing process, starting at its construction all the way up to a year following its opening. Lease-ups are spectacular for the bottom line, but trust and believe, it may … Continue reading Increase your Lease-up Success with Rentbot
Convenience. It’s a luxury that we all deserve. So, why should your renters prove any different? Convenience can come in many shapes and forms; but, when it comes to the leasing industry, it mainly comes in the form of amenities. And we’re not just talking about your standard water, sewer and trash. As a property … Continue reading Not your average portal
So, you have made the investment in search engine optimization, but has it worked? Your walk-in traffic may have increased, and your inbox may be more full than usual. But, is your SEO the culprit, or your normal marketing strategy? Not sure? Check out the four signs below: 1.Your organic search traffic isn’t increasing. You … Continue reading 4 Signs your Apartment SEO isn’t Working
We all know the apartment leasing industry can get pretty hectic sometimes—and this may even be an understatement. Between the callbacks, fulfilling maintenance requests and marketing, the communication loop has a tendency to rupture at certain points every now and again, leaving some tasks to unfortunately fall by the wayside. Considering that communication is critical … Continue reading Open your Communication Streams, Sign More Leases
