Think about it. Many aspects of our daily lives are automated. Be it a posed question or task to Siri or Alexa, that traffic camera that captured your latest speeding debacle, or your Roomba vacuum–artificial intelligence (or AI) is transforming life, business, and survival as we know it.
Leasing
Communicating change to your residents
In today’s world of frequent communication, the majority of apartment dwellers actually want to hear from management. If you’re still wrestling with the idea of how to effectively communicate change to your tenants, start here.
Make the most out of your social media right now
With more folks cooped at home nowadays, the average time spent on social media has increased substantially. While stay-in-place orders went into effect in mid-March in many locations, consumers quickly turned to social media as a source of news and information and to stay connected during the pandemic, with usage of these platforms having increased … Continue reading Make the most out of your social media right now
3 tips to sealing the deal–virtually
Do you still know how to seal the deal? If you’re still growing in the virtual leasing sphere, here are three tips that can help.
Automated marketing–can it work for you?
If you are new to marketing automation, here are three tools you can use to help you save some time and improve performance throughout your apartment marketing journey.
5 outreach marketing tactics you can employ now
Here are five marketing tactics you can employ during the coronavirus to better position your property in the market.
A Virtual Tour Done Right – Despite Coronavirus
It’s been a wild few weeks as all properties are dealing with the evolving COVID-19 situation, and the related regulations that continue to disrupt our everyday lives and businesses. But one thing remains the same: throughout it all, you need to keep an eye to the future. And that means marketing to fill vacancies. But … Continue reading A Virtual Tour Done Right – Despite Coronavirus
Leading with the data: Creating a data-driven marketing budget
By putting some additional leg work on the front end and taking a more data-driven approach, you’ll experience greater ROI on the backend.
How to calculate your Google Ads cost
Though your advertising expenditures will be dependent on several factors, it is particularly important for you, as a potential advertiser, to fully understand what goes into a Google Ad so that you can better plan your budget and project your long-term ROI.
Build the relationship; land the lease
When thinking about sealing the deal with your own prospects, you have to consider how you can first build a relationship, followed by trust.