Our country has experienced a global pandemic, economic downturns, political strife, and many other life-changing scenarios within the past three years. All of these have created quite a bit of uncertainty, particularly as they relate to multifamily marketing. Given such times, it can be challenging to nail your marketing campaigns and score the desired responses. … Continue reading Three ways to adapt your marketing strategies to shifting times
The summer season is most often considered prime time for apartment leasing. With the favorable weather and seemingly increased mobility, more potential renters are filling their longer days by actively searching for their next place to call home. Now’s the perfect time if you haven’t refreshed your property and revamped your marketing for the summer … Continue reading Are you ready for the summer leasing season?
In today’s marketing world, personalization has become more critical than ever. As consumers, we expect a customized experience that caters to our unique needs and preferences. This is particularly true in the multifamily industry, where renters seek a home that meets their lifestyle needs and caters to their personality. It should not come as a … Continue reading Personalization is key to standing out in a crowded renter’s market
Historically, fall is the “favorite season of the nation.” And, given the beauty that emerges amid sweater weather, our favorite comfort foods, and (dare I say) pumpkin spice lattes, it’s not too hard to see why. The coming of a new season impacts move-ins and creates additional opportunities for you to reach and engage with … Continue reading Embrace fall and increase engagement with these five marketing tips
The pandemic has undoubtedly created waves within the multifamily industry. As with many industries, we’ve had to re-adjust, reimagine and even remove several past practices and replace them with others that were more closely aligned with residents’ safety and occupational needs during that time. As we take small strides to inch away from a few … Continue reading Residents will be looking for these amenities post-COVID
Connecting with prospective renters is a job in and of itself. We conduct hours of research to gauge perspective on our target, then develop strategic advertising plans with what we hope is the precise marketing mix that will sway them to sign a lease. Rarely, however, do current renters feel the love from a deliberate, … Continue reading Should you market for resident retention too?
Life amidst a pandemic has rightfully altered many renters’ non-negotiables when it comes to apartment amenities. With stay-at-home orders in place for what has seemed to be the long haul, many once valued pre-COVID features have fallen second to more functional conveniences that allow multifamily residents to live, work, and play safely in one building–and … Continue reading What renters will want in 2021
In today’s world of frequent communication, the majority of apartment dwellers actually want to hear from management. If you’re still wrestling with the idea of how to effectively communicate change to your tenants, start here.
When thinking about sealing the deal with your own prospects, you have to consider how you can first build a relationship, followed by trust.
We’re just departing primary leasing season, and things are looking pretty ideal for the multifamily housing market right about now. Apartment demand is now 11% higher than in 2018, and rents are up an average of 3% nationally. What’s more is that 82% of renters now feel as though renting is more affordable than owning … Continue reading Want more Millennials? You may have to go green.
