The COVID-19 pandemic has fundamentally changed how most commonplace activities are carried out. There’s still a lot of uncertainty out there. Property managers nationwide grapple with managing teams remotely, entertaining locked-down residents and now, just trying to collect rent. At Rentbot, we’ve been working hard with clients during this time in any way we can … Continue reading Impact of Coronavirus on Multifamily Property Website Traffic (March 2020)
Property owners and managers are now bracing for the negative impacts to their daily operations and ROI–marketing included. Here’s what you can do now to not only adapt but better position yourself for the future.
As people across the US and around the world continue to experience disruptions and upheaval due to the COVID-19 pandemic, we wanted to check in with you to let you know that Rentbot still hard at work! We are maintaining our normal 9am – 5pm schedule to meet your needs – we’re just doing it … Continue reading Status of Rentbot Operations Regarding COVID-19
SEO or PPC? To understand how to take advantage of SEO and PPC ads for your apartment property, you first need to understand how each of these tools function. Learn more.
Gone are the days when owners are solely relying on the ILS to meet their conversion and leasing goals. With a targeted local SEO strategy, Google Ads campaign, retargeting efforts and comprehensive content strategy, you can compete with the best of the ILS’s.
Though your advertising expenditures will be dependent on several factors, it is particularly important for you, as a potential advertiser, to fully understand what goes into a Google Ad so that you can better plan your budget and project your long-term ROI.
While terms like “clicks” and “engagement rates” are hot buzzwords in the marketing industry right now, they don’t necessarily paint the clearest scenario of how your bottom line is being impacted. To truly come to terms with how the various elements within your digital marketing strategy are affecting your business (and to see if you’re … Continue reading Get the most bang from your digital marketing strategy
Every day, millions of consumers are searching for a product or service on Google. Big surprise there, right? But, what you may not know is that while 91% of adults are using search engines to find information, 46% of Google searches are local. When your prospects embark on a local search, they’re actually more likely … Continue reading Ranking for local SEO
Most property managers and owners can attest to the power of a good, strategic marketing strategy. Effective marketing has the potential to increase leads, boost web traffic and can make a substantial difference on one’s overall ROI. But, considering all that occurs on a daily basis just to keep the leasing office afloat, do you … Continue reading 8 ways to save time on your marketing strategy
When you first launch your Google Ads campaign, you may feel the full spectrum of emotions–excitement, anxiety, fear, and aspiration–as you eagerly await for your ads to perform. Others may be squeezing their pockets for dear life for fear of breaking the bank. But, despite what you may have heard, you do not have to … Continue reading 5 ways to boost your Google Ads performance
