We may still be in the midst of a worldwide pandemic, but that doesn’t mean your marketing resolutions have to remain on the back burner. Now’s the perfect time to take a deep dive into your 2021 marketing goals to improve the performance of your current advertising campaigns as well as those to come. To … Continue reading Three digital resolutions that should top your New Year’s to-do list
Despite all of the shake-ups, trials, and tribulations this year has brought forth, one fact remains the same–the multifamily industry has been forever changed. Multifamily marketing in 2020 looked a lot different than its seemingly insipid predecessors. When a worldwide pandemic struck the world and stalled paychecks, induced hesitations, and forced renters to remain in … Continue reading The top five multifamily marketing trends in 2020
To say this year has presented its own set of challenges would be an understatement. The stresses that 2020 brought have been shared by residents, agents, and property managers alike. Many within the industry were forced to step up their game to appeal to their prospects in a new and different way. Others were left … Continue reading Give the gift of apartment marketing this holiday season
Making the investment in Google Ads just may be one of the most impactful decisions you’ve made for your property to date. Given the platform’s outstanding reach, conversion and cost potential, you can ultimately fast-track your leads into leases in just a short period of time–especially if your campaign is configured correctly.
Many marketing budgets these days are pretty tight, and the pressure is on to make the smartest investments with the highest guarantee of a positive ROI for properties. So, when it comes to determining which advertising platform to choose, the lucky winner will offer high visibility, cost-effectiveness, and even higher conversion potential. We’ve already broken … Continue reading The most bang for your buck–Google Ads or ILS?
Making the initial investment in Google Ads is only just the beginning of your journey. And while there are a number of ways to tackle managing your campaign, to achieve the best results, you’ll want to be diligent, attentive, and avoid the urge to “set it and forget it.” Otherwise, you’ll risk underperforming, non-converting and … Continue reading Three top Google Ads mistakes you may be making right now
Google Ads is like the Cadillac of marketing platforms. With capabilities to tailor your digital ads to very specific audiences, its versatility goes unmatched. Over the years, Google has evolved to incorporate additional advertising features to help businesses increase their visibility and streamline their Ads campaigns. However, despite Google Ads’ plethora of offerings, several marketers … Continue reading Five Google Ads features you never thought to use
If you received a Google Ads credit, you may be wondering how you can get the biggest bang for your buck. These tips can help.
If you’ve been left pondering why your Google Ads are producing less than favorable results for your property, this might be why.
If you are new to marketing automation, here are three tools you can use to help you save some time and improve performance throughout your apartment marketing journey.
