As we approach 2020, take a look at these three trends you can look forward to in the multifamily housing industry in the coming year.
Good to Know
Build the relationship; land the lease
When thinking about sealing the deal with your own prospects, you have to consider how you can first build a relationship, followed by trust.
Meet your renters where they are
Just as your renters evolve, so does the multifamily industry. Those who fail to catch up with the trends risk losing prospects, all in the name of tech evolution. Today’s renters want a convenient, simplified renters journey. And, most importantly, they want you to meet them where they are–and that’s online. Here are three tools … Continue reading Meet your renters where they are
Get the most bang from your digital marketing strategy
While terms like “clicks” and “engagement rates” are hot buzzwords in the marketing industry right now, they don’t necessarily paint the clearest scenario of how your bottom line is being impacted. To truly come to terms with how the various elements within your digital marketing strategy are affecting your business (and to see if you’re … Continue reading Get the most bang from your digital marketing strategy
Ranking for local SEO
Every day, millions of consumers are searching for a product or service on Google. Big surprise there, right? But, what you may not know is that while 91% of adults are using search engines to find information, 46% of Google searches are local. When your prospects embark on a local search, they’re actually more likely … Continue reading Ranking for local SEO
8 ways to save time on your marketing strategy
Most property managers and owners can attest to the power of a good, strategic marketing strategy. Effective marketing has the potential to increase leads, boost web traffic and can make a substantial difference on one’s overall ROI. But, considering all that occurs on a daily basis just to keep the leasing office afloat, do you … Continue reading 8 ways to save time on your marketing strategy
Want more Millennials? You may have to go green.
We’re just departing primary leasing season, and things are looking pretty ideal for the multifamily housing market right about now. Apartment demand is now 11% higher than in 2018, and rents are up an average of 3% nationally. What’s more is that 82% of renters now feel as though renting is more affordable than owning … Continue reading Want more Millennials? You may have to go green.
5 ways to boost your Google Ads performance
When you first launch your Google Ads campaign, you may feel the full spectrum of emotions–excitement, anxiety, fear, and aspiration–as you eagerly await for your ads to perform. Others may be squeezing their pockets for dear life for fear of breaking the bank. But, despite what you may have heard, you do not have to … Continue reading 5 ways to boost your Google Ads performance
Content still reigns king in this industry
Content, content content! It’s the term we’ve probably heard mentioned one thousand times. We also know that we never seem to have enough of it, and, of course, certainly never enough time to create it. So, it typically falls to the wayside. But, when you really think about it, do you truly know what content … Continue reading Content still reigns king in this industry
5 elements of a well-designed website
Having an online website that customers can find is crucial to the success of any business nowadays. By maintaining an effective, well-designed site, you can improve your property’s visibility, enhance your credibility, promote engagement among your prospects and renters, and we can’t forget the most important–lease more units. Investing in a good site design is … Continue reading 5 elements of a well-designed website