If you received a Google Ads credit, you may be wondering how you can get the biggest bang for your buck. These tips can help.
Good to Know
Make the most out of your social media right now
With more folks cooped at home nowadays, the average time spent on social media has increased substantially. While stay-in-place orders went into effect in mid-March in many locations, consumers quickly turned to social media as a source of news and information and to stay connected during the pandemic, with usage of these platforms having increased … Continue reading Make the most out of your social media right now
Automated marketing–can it work for you?
If you are new to marketing automation, here are three tools you can use to help you save some time and improve performance throughout your apartment marketing journey.
5 outreach marketing tactics you can employ now
Here are five marketing tactics you can employ during the coronavirus to better position your property in the market.
How to handle marketing during the Coronavirus
Property owners and managers are now bracing for the negative impacts to their daily operations and ROI–marketing included. Here’s what you can do now to not only adapt but better position yourself for the future.
The magic question–SEO or PPC?
SEO or PPC? To understand how to take advantage of SEO and PPC ads for your apartment property, you first need to understand how each of these tools function. Learn more.
Leading with the data: Creating a data-driven marketing budget
By putting some additional leg work on the front end and taking a more data-driven approach, you’ll experience greater ROI on the backend.
Anything an ILS can do, you can do better
Gone are the days when owners are solely relying on the ILS to meet their conversion and leasing goals. With a targeted local SEO strategy, Google Ads campaign, retargeting efforts and comprehensive content strategy, you can compete with the best of the ILS’s.
5 marketing tools you can use to increase your engagement
To get to the end of the cycle, you’ll first need to create strong connections with your prospects–and that starts with engagement. Here are five tools that you can utilize to help get you on your way.
How to calculate your Google Ads cost
Though your advertising expenditures will be dependent on several factors, it is particularly important for you, as a potential advertiser, to fully understand what goes into a Google Ad so that you can better plan your budget and project your long-term ROI.