Despite all of the shake-ups, trials, and tribulations this year has brought forth, one fact remains the same–the multifamily industry has been forever changed. Multifamily marketing in 2020 looked a lot different than its seemingly insipid predecessors. When a worldwide pandemic struck the world and stalled paychecks, induced hesitations, and forced renters to remain in … Continue reading The top five multifamily marketing trends in 2020
To say this year has presented its own set of challenges would be an understatement. The stresses that 2020 brought have been shared by residents, agents, and property managers alike. Many within the industry were forced to step up their game to appeal to their prospects in a new and different way. Others were left … Continue reading Give the gift of apartment marketing this holiday season
Overall, property reviews across the country have declined. This is likely due to limited interactions with staff, less move-ins/out, and overall greater tolerance for issues due to a heightened understanding of the circumstances. Google has even temporarily delayed its online review publishing due to limited staffing from COVID. But, one thing this pandemic has magnified … Continue reading Social media reviews are now more important than ever
Google Ads is like the Cadillac of marketing platforms. With capabilities to tailor your digital ads to very specific audiences, its versatility goes unmatched. Over the years, Google has evolved to incorporate additional advertising features to help businesses increase their visibility and streamline their Ads campaigns. However, despite Google Ads’ plethora of offerings, several marketers … Continue reading Five Google Ads features you never thought to use
Once stay-at-home orders were implemented, social media usage began trending upwards. After all, what else is one to do but tweet, browse, post and share? As a result of this increased usage, engagement rates have begun to soar across these platforms. According to a recent Harris Poll conducted earlier this summer, between 46% and 51% … Continue reading Now’s the time to strike on social media
If it’s one thing that this pandemic has taught us, it’s that we need to have a few sustainable, fail-proof marketing strategies in our back pocket. Despite the fact that there will always be outside variables that are beyond our control, there are still things you can do to boost your marketing success, even during … Continue reading 3 fool-proof marketing tips to weather any storm
I’m sure those three letters—I-L-S (or Internet Listing Service)—have crept their way into every leasing office discussion at one time or another. Forrent.com, Apartmentguide.com and Mynewplace.com are just a few that have made their marks in the apartment industry, but the list is growing daily. Many Property Managers, especially those managing smaller communities, are left … Continue reading The most bang for your buck—ILS or Website?
Think about it. Many aspects of our daily lives are automated. Be it a posed question or task to Siri or Alexa, that traffic camera that captured your latest speeding debacle, or your Roomba vacuum–artificial intelligence (or AI) is transforming life, business, and survival as we know it.
In today’s world of frequent communication, the majority of apartment dwellers actually want to hear from management. If you’re still wrestling with the idea of how to effectively communicate change to your tenants, start here.
What your user sees goes beyond what meets the eye. Check out how these scientific principles play a part in how your prospects are likely to respond to your website.
