If you were to Google your property now, on which page would your property show? Now, do the same thing with a few of your competitors. Notice anything? The position of your website on Google’s search engine results page (SERP) can be a major marketing asset. We all want prospects to find us, and preferably, … Continue reading Where do you Rank Against the Competition?
You don’t have a website? Don’t worry you’re not alone. Many property managers and rental owners have not yet made the digital plunge for a myriad of reasons—some including lack of time, not thinking it necessary, or don’t know where to start. An apartment website is an important addition to one’s overall marketing strategy and … Continue reading Apartment Website Myths Busted!
The apartment leasing industry can be quite the whirlwind some days. Between collecting rents, responding to resident complaints, inspecting units, tracking maintenance requests, managing the office and putting out an occasional fire every now and then, I’m sure all can attest to the fact that a property manager’s job is never done. Days are too … Continue reading Top Renter Frustrations Revealed
As September approaches, several apartment communities will be welcoming a new cohort of millennial apartment renters, especially those properties located in or around college campuses. The millennial generation (also known as Generation Y) is greatly impacting the apartment leasing industry. They are one of the largest renter groups today, and, thanks in part to the … Continue reading Catch that Millennial!
New Yorkers aren’t the only ones requesting floorplans now a days. In today’s rental market, a good floorplan is key to securing quality leads. A floorplan can make or break a unit in the prospect’s eyes. They can actually unveil more about a property than an image can by allowing tenants to visualize their physical … Continue reading Lease More Units with Floorplans
At Rentbot, we believe in making things easy. That being said, if you’re a property owner, manager, or developer, you’re probably wondering what Rentbot does, exactly. With that in mind, we created this handy dandy video to explain how we make everything easier for professionals in the apartment industry. So grab a mini bag of … Continue reading A Handy Dandy Video About Rentbot
Tenant turnover—a phrase most Property Managers do not like to hear. For a Property Manager, there’s nothing more satisfying than a “good” tenant. These are those tenants who pay their rents on time each and every month, are pretty much silent dwellers and renew their lease every year faithfully. Though it’s always great to strive … Continue reading Reduce Tenant Turnover; Keep your Renters Smiling
Life isn’t always easy in the rental apartment world. Property Managers and Developers don’t always encounter smooth sailing. Leasing agents and maintenance staff are often swamped as well. And, from a tenant’s point of view, there are high monthly payments without the benefits of a long-term investment like that of home ownership. Plus, tenants expect … Continue reading Make Life Easy with Rentbot
If you’ve looked at the pumps lately, you know that gas isn’t cheap. So, the average apartment prospect will not waste their precious gallons to drive around aimlessly from one apartment to the next, without first doing their research. Instead, most renters will start their search online. Prospects want to know everything about a potential … Continue reading Apartment Websites: The Details Matter
If you’ve been keeping your eye on marketing news sites, you know that April 21 was an important date. That was the day that if you want your website to be easily found via Google searches, then it better be a mobile-friendly site. Until recently, having a mobile-friendly website has been a competitive advantage. Now, … Continue reading Mobile-friendly apartment websites are now a must-have
