As we approach a new leasing season, you should begin to take a good, hard look at your current marketing strategy to see if it can use a bit of “Fall sprucing.”
Good to Know
Mobile Friendly vs. Responsive Web Design
“Mobile friendly” and “responsive” aren’t just the industry’s latest buzzwords—they’re now the wave of the future. These concepts have quickly taken over the marketing industry, and adoption rates have soared to over 60% in the past two years alone. Though both are rising in popularity, the two terms should not be used interchangeably, as they … Continue reading Mobile Friendly vs. Responsive Web Design
Optimize your Marketing Dollars
It is a known fact that in order to attract residents to your property, marketing is key. Whether you’ve decided to invest your advertising dollars in an internet listing service, social media platform, print publication, online search engine, or a combination of each, you ultimately want to know which mediums are truly proving most effective … Continue reading Optimize your Marketing Dollars
Increase Staff Productivity, Sign More Leases
What would you do with an extra hour or two to spare in your workday? We’ve all heard of the old adage, “work smarter, not harder.” But, in the world of property management, this may be hard to do. Improving productivity in your rental office oftentimes means hiring additional help, but this doesn’t have to … Continue reading Increase Staff Productivity, Sign More Leases
Keep your Residents Renting Longer
The apartment industry is on an upward growth with hundreds of new units coming to the market every week. With this new growth, it is becoming increasingly important for properties to focus on resident retention. Keeping residents happy is one of the most challenging tasks for any property manager—and it goes beyond just marketing. Take … Continue reading Keep your Residents Renting Longer
Is it time to Re-brand?
So you’ve finally made the decision to re-brand your property, but you’re not sure where to start. Re-branding an entire community should not be taken lightly in the least. But, when done correctly, it can inject a renewed life and energy into an apartment community while creating new opportunities for both you and your residents. … Continue reading Is it time to Re-brand?
How to Handle Negative Online Reviews
It’s no secret that we everyone wants their voices heard, and the apartment industry proves no exception. When a tenant is not satisfied with their unit or the property’s service in today’s world, they will always make it a point to leave an online review. Responding to these reviews, both the positive and negative, are … Continue reading How to Handle Negative Online Reviews
New Trends in Apartment Renting
As the economy continues on its steady upsurge, the demand for rentals continue to grow. Residents today are renting longer and smarter. According to a recent 2015 Harvard study, the share of US households that rent is at a 20-year high. Real estate developers all over the country are now scrambling to get the best … Continue reading New Trends in Apartment Renting
Top 5 Features Renters Want Online
The apartment leasing industry has changed dramatically throughout the years—so much so that managers and agents have had to alter communication styles, upgrade features and, of course, enhance customer service initiatives. One’s website has proven no different. Renters today want convenience, flexibility, accessibility and freedom when it comes to their community’s apartment website. But, what … Continue reading Top 5 Features Renters Want Online
How to Hire Your Next Web Designer
So you’ve finally decided to take the digital plunge and invest in a website. But, there’s only one problem—you don’t know where to start. Choosing that perfect web designer/developer can become quite the tedious task for some. You not only want someone who can meet your needs and understands your property and goals, but also … Continue reading How to Hire Your Next Web Designer