Are you taking full advantage of technology to enhance your inbound lead generation? Drip marketing is a tactic that has been around for some time and is becoming increasingly utilized by the apartment industry due to its high lead generation potential. Drip marketing combines pre-written and personalized messages to prospects over a dedicated period of … Continue reading Drip Marketing. Is it Right for You?
The apartment industry is on an upward growth with hundreds of new units coming to the market every week. With this new growth, it is becoming increasingly important for properties to focus on resident retention. Keeping residents happy is one of the most challenging tasks for any property manager—and it goes beyond just marketing. Take … Continue reading Keep your Residents Renting Longer
As the economy continues on its steady upsurge, the demand for rentals continue to grow. Residents today are renting longer and smarter. According to a recent 2015 Harvard study, the share of US households that rent is at a 20-year high. Real estate developers all over the country are now scrambling to get the best … Continue reading New Trends in Apartment Renting
The apartment leasing industry has changed dramatically throughout the years—so much so that managers and agents have had to alter communication styles, upgrade features and, of course, enhance customer service initiatives. One’s website has proven no different. Renters today want convenience, flexibility, accessibility and freedom when it comes to their community’s apartment website. But, what … Continue reading Top 5 Features Renters Want Online
Now a days, it takes more than a “For Rent” sign out front to capture the attention of renters. We’ve entered an age where smartphones are king and access to information is almost instantaneous. Reaching mobile consumers has never been as important as it is today. More and more people have come to rely on … Continue reading Times are Changing
Spring is here and you know what that means—renting season is upon us! Spring isn’t just birds singing, warm sunshine and buttercups, it’s also one of the most popular times to move. And with the warm-weather season upon us, it becomes even more important to ensure your property’s marketing is up to par—from your ILS … Continue reading Get into Spring!
Every property manager and landlord alike wants to ultimately have happy tenants. Happier tenants not only make your life easier, but are just overall better for business. They are more likely to refer other renters, leave more pleasant reviews, and, of course, stay longer. Not sure how you can make your tenants happy? Here’s what … Continue reading Keep ‘Em Happier Longer
December brings us Santa, carols, presents, hot cocoa and endless fruitcakes. But, fruitcake isn’t the only thing landlords are dreading during the holiday season. The November and December months tend to be some of the slowest rental periods out of the year, and oftentimes landlords and property managers alike are left to slash rental prices … Continue reading Tis the Season…for Renting!
A website is an important staple for any property. It not only sets the tone of your community, but is your primary marketing tool. Considering its importance, you want to ensure it’s done right. Here are the top web design mistakes many make when creating their first website and how to avoid them.
We’ve already given you some tips on “How to Catch a Millennial.” It’s no secret that this particular rental market is growing and growing fast. We all know that online exposure is key to communicating with Generation Y. And when it comes to apartment marketing, sometimes you have to get a little innovative. We also know to … Continue reading Can’t Show It? Snap it!
