We all know the apartment leasing industry can get pretty hectic sometimes—and this may even be an understatement. Between the callbacks, fulfilling maintenance requests and marketing, the communication loop has a tendency to rupture at certain points every now and again, leaving some tasks to unfortunately fall by the wayside. Considering that communication is critical … Continue reading Open your Communication Streams, Sign More Leases
The smart phone and tablet have forever altered the consumer buying process. Now a days, when consumers want information, they turn to their mobile device first. So, it may not be surprising to know that mobile searching has surpassed the classic desktop search.
Digital marketing has long evolved from your simple online ads and incentivized product offers. Consumers are changing the way that they interact and engage with brands today. With the customer experience at the center of most every marketing strategy, marketers are now re-adjusting their priorities to become more customer centric organizations. According to a March … Continue reading It’s Time to Refocus your Priorities
Make it easy for someone to do a task, and more will do it—yes? This simple theory definitely holds true for the leasing world. If you make it easier for prospects to rent from you, then more renters are likely to cling towards you, and, soon, others will follow suit. It isn’t rocket science, yet … Continue reading Simplify your rental process
You may have heard this word being thrown around in a marketing meeting or two, but weren’t quite sure of its impact to your property–Big Data. Netflix, Amazon, and credit card companies all use it. It’s been a hot buzzword for quite some time, especially within the marketing realm, and it’s being used by companies … Continue reading Get Big Results with Big Data
It is no secret that the multifamily industry is growing, and its growing fast. New properties are popping up every day it seems, making it much more difficult for communities to stay one step above the competition. Despite this ever-changing environment, it is still possible for owners and managers to breathe new life into their … Continue reading Stay One Step Above the Competitors
If I were to ask you if your current marketing strategy is centered on your customer, how would you respond? Yes? or No? Well, if the answer is yes, then you’re right on track. If it’s no, then you have some work to do. Despite the fact that we may invest heavily in the greatest … Continue reading Improve your Customer Experience
Forbes recently released its list of top projected marketing trends to be on the lookout for in 2017. Several of the tactics mentioned in this article have the potential to change the face of apartment marketing as we know it. It is no secret that in this industry, owners and property managers alike must constantly … Continue reading Key 2017 Marketing Trends you Need to Know
When renters are searching for their next property, your community isn’t the only one they’re viewing. This means you have a very limited window to capture these potential leads and convert them into actual leases. But, don’t worry just yet, there are few tactics you can do right now to secure your next cohort of … Continue reading Increase your Lead Conversion Rates
As we approach a new leasing season, you should begin to take a good, hard look at your current marketing strategy to see if it can use a bit of “Fall sprucing.”
