When you launch an online marketing campaign for your property, oftentimes, it can be a little difficult to track your success. While each business will likely have different campaign goals, within the property industry, goals typically take the form of two–leads and number of renters. This is where conversion goals can help.
Instagram success can vary by industry, but many multifamily properties have found that it can be an effective tool to boost resident engagement, increase website traffic and improve conversions. So, if you’re not already utilizing the platform, now’s the time to consider integrating it into your marketing strategy.
In the multifamily industry, competition is unavoidable. We are all aiming for the same end goals–to lease more units and to lease them fast. And in today’s world of Snapchats, Instas and Facebook live feeds, people have come to not only rely on but expect decent photos and captivating video–and apartments units are no exception.
The next time you think about ignoring that online property review–think again. Turns out, online reviews actually do help improve local search rankings with the added potential of elevating your visibility —actually, so much so that online reviews are estimated to make up about 10% of how Google decides to rank web search results. Not … Continue reading Need an SEO bump? Respond to that review.
Google advertising (Adwords) is one of the most popular online advertising tools in the market, having transformed into a “marketing go-to” for most any business that wants to boost their traffic and sales. The multifamily industry has proven no different. Google ads, when done right, hold the power to increase property leads substantially over a … Continue reading The Truth about Google Ads
An all too familiar term in the multifamily industry is a property lease-up. It’s the infamous period of time in which an apartment community begins the leasing process, starting at its construction all the way up to a year following its opening. Lease-ups are spectacular for the bottom line, but trust and believe, it may … Continue reading Increase your Lease-up Success with Rentbot
All too often companies drop hundreds and sometimes thousands of dollars down the advertising pipeline just hoping that multiple leads will flow. Sometimes, though, the well runs dry and your efforts aren’t actually as effective as you hoped they would be. So, you’re left with zero return on investment, lighter pockets and an audience still … Continue reading Four Reasons why your Paid Advertising may be Underperforming
Responsive website? Check! HD photos? Check! Content that engages mobile users? –cricket chirps– Looks like you’ve invested your marketing dollars into a responsive website that could put your competitors to shame. With your creative, yet functional layout, beautiful property photos and optimization, you just know that your property will boost its way to the top … Continue reading Writing to Sell in a Mobile World
Convenience. It’s a luxury that we all deserve. So, why should your renters prove any different? Convenience can come in many shapes and forms; but, when it comes to the leasing industry, it mainly comes in the form of amenities. And we’re not just talking about your standard water, sewer and trash. As a property … Continue reading Not your average portal
Recently, Facebook announced that it would alter its news feed algorithm in efforts to create a more personal experience. Users will soon begin to see more content from friends, family and groups and less public content, like posts from businesses, brands and media. And if that wasn’t enough to rock your marketing strategy, the popular … Continue reading Survive Facebook’s recent news feed update
