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Engagement


Meet your renters where they are

Just as your renters evolve, so does the multifamily industry. Those who fail to catch up with the trends risk losing prospects, all in the name of tech evolution. Today’s renters want a convenient, simplified renters journey. And, most importantly, they want you to meet them where they are–and that’s online. Here are three tools … Continue reading Meet your renters where they are

Get the most bang from your digital marketing strategy

While terms like “clicks” and “engagement rates” are hot buzzwords in the marketing industry right now, they don’t necessarily paint the clearest scenario of how your bottom line is being impacted. To truly come to terms with how the various elements within your digital marketing strategy are affecting your business (and to see if you’re … Continue reading Get the most bang from your digital marketing strategy

Tips to boost your marketing this holiday season

Fall seemed to fly in, and the holidays are quickly approaching, which likely means your peak rental season is dwindling down. While the cooler months historically produce less rental demand, this does not mean your marketing should cool off as well. By taking a more proactive approach to your holiday marketing, you can reel in … Continue reading Tips to boost your marketing this holiday season

Want more Millennials? You may have to go green.

We’re just departing primary leasing season, and things are looking pretty ideal for the multifamily housing market right about now. Apartment demand is now 11% higher than in 2018, and rents are up an average of 3% nationally. What’s more is that 82% of renters now feel as though renting is more affordable than owning … Continue reading Want more Millennials? You may have to go green.

5 ways to boost your Google Ads performance

When you first launch your Google Ads campaign, you may feel the full spectrum of emotions–excitement, anxiety, fear, and aspiration–as you eagerly await for your ads to perform. Others may be squeezing their pockets for dear life for fear of breaking the bank. But, despite what you may have heard, you do not have to … Continue reading 5 ways to boost your Google Ads performance

Sometimes it pays to go negative

From day one you’ve been told to “pick the right keywords for your target audience.” We’ve even written a few posts on top strategies to selecting top keywords and how to use them strategically in your marketing to increase your positive results. What if I told you that you can create additional positives for your … Continue reading Sometimes it pays to go negative

Content still reigns king in this industry

Content, content content! It’s the term we’ve probably heard mentioned one thousand times. We also know that we never seem to have enough of it, and, of course, certainly never enough time to create it. So, it typically falls to the wayside. But, when you really think about it, do you truly know what content … Continue reading Content still reigns king in this industry

5 elements of a well-designed website

Having an online website that customers can find is crucial to the success of any business nowadays. By maintaining an effective, well-designed site, you can improve your property’s visibility, enhance your credibility, promote engagement among your prospects and renters, and we can’t forget the most important–lease more units. Investing in a good site design is … Continue reading 5 elements of a well-designed website