Making the initial investment in Google Ads is only just the beginning of your journey. And while there are a number of ways to tackle managing your campaign, to achieve the best results, you’ll want to be diligent, attentive, and avoid the urge to “set it and forget it.” Otherwise, you’ll risk underperforming, non-converting and … Continue reading Three top Google Ads mistakes you may be making right now
Engagement
3 fool-proof marketing tips to weather any storm
If it’s one thing that this pandemic has taught us, it’s that we need to have a few sustainable, fail-proof marketing strategies in our back pocket. Despite the fact that there will always be outside variables that are beyond our control, there are still things you can do to boost your marketing success, even during … Continue reading 3 fool-proof marketing tips to weather any storm
Is AI the next big bang in multifamily?
Think about it. Many aspects of our daily lives are automated. Be it a posed question or task to Siri or Alexa, that traffic camera that captured your latest speeding debacle, or your Roomba vacuum–artificial intelligence (or AI) is transforming life, business, and survival as we know it.
Communicating change to your residents
In today’s world of frequent communication, the majority of apartment dwellers actually want to hear from management. If you’re still wrestling with the idea of how to effectively communicate change to your tenants, start here.
The science behind a great conversion
What your user sees goes beyond what meets the eye. Check out how these scientific principles play a part in how your prospects are likely to respond to your website.
Google Ads underperforming? This might be why.
If you’ve been left pondering why your Google Ads are producing less than favorable results for your property, this might be why.
3 tips to sealing the deal–virtually
Do you still know how to seal the deal? If you’re still growing in the virtual leasing sphere, here are three tips that can help.
5 outreach marketing tactics you can employ now
Here are five marketing tactics you can employ during the coronavirus to better position your property in the market.
How to handle marketing during the Coronavirus
Property owners and managers are now bracing for the negative impacts to their daily operations and ROI–marketing included. Here’s what you can do now to not only adapt but better position yourself for the future.
Leading with the data: Creating a data-driven marketing budget
By putting some additional leg work on the front end and taking a more data-driven approach, you’ll experience greater ROI on the backend.