As we approach 2020, take a look at these three trends you can look forward to in the multifamily housing industry in the coming year.
Customer Experience
Build the relationship; land the lease
When thinking about sealing the deal with your own prospects, you have to consider how you can first build a relationship, followed by trust.
Meet your renters where they are
Just as your renters evolve, so does the multifamily industry. Those who fail to catch up with the trends risk losing prospects, all in the name of tech evolution. Today’s renters want a convenient, simplified renters journey. And, most importantly, they want you to meet them where they are–and that’s online. Here are three tools … Continue reading Meet your renters where they are
Want more Millennials? You may have to go green.
We’re just departing primary leasing season, and things are looking pretty ideal for the multifamily housing market right about now. Apartment demand is now 11% higher than in 2018, and rents are up an average of 3% nationally. What’s more is that 82% of renters now feel as though renting is more affordable than owning … Continue reading Want more Millennials? You may have to go green.
5 elements of a well-designed website
Having an online website that customers can find is crucial to the success of any business nowadays. By maintaining an effective, well-designed site, you can improve your property’s visibility, enhance your credibility, promote engagement among your prospects and renters, and we can’t forget the most important–lease more units. Investing in a good site design is … Continue reading 5 elements of a well-designed website
Get the most out of your Google My Business listing
Google My Business–Google’s completely free tool which allows local businesses the opportunity to share their brand’s offerings across the popular search engine–is a great first step towards boosting your organic search rankings. Its marketing value mainly lies in its reach–as your property could appear in Google Search, Google Maps and Google+; cost (again it is … Continue reading Get the most out of your Google My Business listing
Need an SEO bump? Respond to that review.
The next time you think about ignoring that online property review–think again. Turns out, online reviews actually do help improve local search rankings with the added potential of elevating your visibility —actually, so much so that online reviews are estimated to make up about 10% of how Google decides to rank web search results. Not … Continue reading Need an SEO bump? Respond to that review.
Top apartment woes and how to fix them
Good tenants are sometimes hard to find, and having unhappy tenants are just overall bad for business. Tenants with unresolved issues are less likely to renew and refer others to your property and are more likely to take to review sites first to publish their personal property experiences online. Knowing which top tenant complaints you … Continue reading Top apartment woes and how to fix them
Turn your website worries into wins
A website is a major investment that may oftentimes leave property owners and managers a little hesitant to take the plunge. You’re already aware of all of the wonderful the benefits associated with a website; but, similar to that knotted feeling that emerges in your belly with any major business move, the fear of the … Continue reading Turn your website worries into wins
Keep your eye on the target
Your multifamily property is unique in its own right. Though your community may have the ability to appeal to the masses, it is more likely that a specific segment of renters will actually call your place home. Knowing and understanding who this segment of renters is can make all the difference in your lead, conversion … Continue reading Keep your eye on the target