Here are five marketing tactics you can employ during the coronavirus to better position your property in the market.
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How to handle marketing during the Coronavirus
Property owners and managers are now bracing for the negative impacts to their daily operations and ROI–marketing included. Here’s what you can do now to not only adapt but better position yourself for the future.
The magic question–SEO or PPC?
SEO or PPC? To understand how to take advantage of SEO and PPC ads for your apartment property, you first need to understand how each of these tools function. Learn more.
Leading with the data: Creating a data-driven marketing budget
By putting some additional leg work on the front end and taking a more data-driven approach, you’ll experience greater ROI on the backend.
5 marketing tools you can use to increase your engagement
To get to the end of the cycle, you’ll first need to create strong connections with your prospects–and that starts with engagement. Here are five tools that you can utilize to help get you on your way.
How to calculate your Google Ads cost
Though your advertising expenditures will be dependent on several factors, it is particularly important for you, as a potential advertiser, to fully understand what goes into a Google Ad so that you can better plan your budget and project your long-term ROI.
Meet your renters where they are
Just as your renters evolve, so does the multifamily industry. Those who fail to catch up with the trends risk losing prospects, all in the name of tech evolution. Today’s renters want a convenient, simplified renters journey. And, most importantly, they want you to meet them where they are–and that’s online. Here are three tools … Continue reading Meet your renters where they are
8 ways to save time on your marketing strategy
Most property managers and owners can attest to the power of a good, strategic marketing strategy. Effective marketing has the potential to increase leads, boost web traffic and can make a substantial difference on one’s overall ROI. But, considering all that occurs on a daily basis just to keep the leasing office afloat, do you … Continue reading 8 ways to save time on your marketing strategy
Want more Millennials? You may have to go green.
We’re just departing primary leasing season, and things are looking pretty ideal for the multifamily housing market right about now. Apartment demand is now 11% higher than in 2018, and rents are up an average of 3% nationally. What’s more is that 82% of renters now feel as though renting is more affordable than owning … Continue reading Want more Millennials? You may have to go green.
Sometimes it pays to go negative
From day one you’ve been told to “pick the right keywords for your target audience.” We’ve even written a few posts on top strategies to selecting top keywords and how to use them strategically in your marketing to increase your positive results. What if I told you that you can create additional positives for your … Continue reading Sometimes it pays to go negative