It’s no secret that we everyone wants their voices heard, and the apartment industry proves no exception. When a tenant is not satisfied with their unit or the property’s service in today’s world, they will always make it a point to leave an online review. Responding to these reviews, both the positive and negative, are … Continue reading How to Handle Negative Online Reviews
As the economy continues on its steady upsurge, the demand for rentals continue to grow. Residents today are renting longer and smarter. According to a recent 2015 Harvard study, the share of US households that rent is at a 20-year high. Real estate developers all over the country are now scrambling to get the best … Continue reading New Trends in Apartment Renting
The apartment leasing industry has changed dramatically throughout the years—so much so that managers and agents have had to alter communication styles, upgrade features and, of course, enhance customer service initiatives. One’s website has proven no different. Renters today want convenience, flexibility, accessibility and freedom when it comes to their community’s apartment website. But, what … Continue reading Top 5 Features Renters Want Online
So you’ve finally decided to take the digital plunge and invest in a website. But, there’s only one problem—you don’t know where to start. Choosing that perfect web designer/developer can become quite the tedious task for some. You not only want someone who can meet your needs and understands your property and goals, but also … Continue reading How to Hire Your Next Web Designer
So you have a website—great! But are you happy with the amount of leads it’s producing? Don’t fret, you’re already off to a great start. Whether you’re just beginning to craft your webpage or have had your site for a while, there are certain features every great website should have.
Now a days, it takes more than a “For Rent” sign out front to capture the attention of renters. We’ve entered an age where smartphones are king and access to information is almost instantaneous. Reaching mobile consumers has never been as important as it is today. More and more people have come to rely on … Continue reading Times are Changing
So you have a website—good. But, is it responsive? A responsive website design not only makes your site adaptable on pretty much all devices, but creates an overall optimal viewing experience with easy reading, navigation and optimal speed. And with the advent of smart phones and tablets, the need for responsive website design is key … Continue reading It May Be Time to Say Goodbye
A website is an important staple for any property. It not only sets the tone of your community, but is your primary marketing tool. Considering its importance, you want to ensure it’s done right. Here are the top web design mistakes many make when creating their first website and how to avoid them.
If you were to Google your property now, on which page would your property show? Now, do the same thing with a few of your competitors. Notice anything? The position of your website on Google’s search engine results page (SERP) can be a major marketing asset. We all want prospects to find us, and preferably, … Continue reading Where do you Rank Against the Competition?
We all do it. But, we may not realize it. Many of us spend so much energy chasing a good lead that oftentimes than not, our resident engagement efforts end at their signature on the lease—but, this should never be the case. Believe it or not, a resident’s relationship with their property is directly paralleled … Continue reading Re-Engage Your Residents
